Globally, the e-commerce industry’s evolving and has a greater share in the developing markets, specifically in the Middle East and the North African region. With its foray in Dubai, rest of the UAE, Saudi Arabia, and Egypt, it is set to take over on a large scale. Having made inroads in these countries, the online product selection has worked wonders; primary due to an increasingly high degree of exposure in consumer digital ads and the rising demand and availability of these goods.
From its current nascent stage, it is expected to move up rapidly with the constantly-growing maturity of the ecommerce ecosystem in the MENA (Middle East & North Africa) region. Statistics show that e-commerce in this region has grown at an annual rate of 25%. Experts and researchers forecast a revenue of $28.5 billion by 2022 with the Gulf states and Egypt as the major consumer base for the MENA region.
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