The world must prepare for a post-pandemic future in an unpredictable period when we don't know when things will return to as we know them to be. The hospitality sector has embraced contactless ordering during the past year to revive revenue.
This entails visiting eateries that allow dine-in guests to order with a device and having it delivered directly to their table via a QR code menu
. The most obvious advantages of using a QR code in your restaurant are restricting interaction and upholding cleanliness.
Using a QR code menu in a restaurant has several benefits in addition to the more apparent ones, like hygienic improvements and social separation.
Let's first define a QR code menu in more detail. The numerous excellent reasons to include one in your restaurant will next be covered.
What exactly is a QR code menu?
A QR code menu is a digital menu that clients may access by scanning a code with their smartphone. It does away with the necessity for actual menus on tables, resulting in a more COVID-friendly customer experience.
The QR code stands for "rapid response," which is precisely what consumers want at a restaurant. The square code is an image that looks similar to a barcode that you could encounter at a grocery store. When a consumer scans it with their smartphone, they are sent to a website or app where the code is converted into understandable menu content.
Why would a restaurant utilize a QR code menu?
There are several excellent reasons to employ a QR code menu at a restaurant, ranging from social distance to higher-order values. These 10 arguments are quite compelling in our opinion.
1. Stop patrons from swapping menus
The fact that there are fewer items for diners to touch while using a QR code menu at a restaurant is, of course, its major advantage at the moment. When choosing what to eat and drink, a group of people frequently pass a menu around a table. Display your QR codes throughout the restaurant in prominent locations to make it as easy as possible for consumers to locate and scan them.
2. Reduce printing expenses
The menu at many restaurants changes regularly. It takes money to update a print edition of a menu whenever the chef introduces a new dish or runs out of something. Instead, with a QR code menu, updates may be made digitally as needed without incurring additional costs.
3. Reduce customer contact with employees.
During the epidemic, people have learned to limit their physical connections with others. A QR code menu can help you, as a restaurant owner/operator, reduce contact between your employees and consumers. In some cases, the staff will still be required to bring the meal to the table. You might, however, have a collecting point system within the restaurant.
4. Frequently and quickly update menu items
Notifying guests that a menu item is no longer available when you run out of something in the kitchen is a nuisance. With a digital menu, you can easily alter it whenever you want.
5. Improved menu layout
A digital menu is created with a good user experience in mind, allowing you to highlight the most popular products, raise order values, and improve conversion rates.
6. Boost order value
Spending increases when customers place digital orders. Integrating online purchasing into your business procedures can raise your average order value by as much as 30%.
Face-to-face upsell attempts may be clumsy and uncomfortable for both workers and customers. Customers ordering from a digital menu don't feel rushed to make decisions and are more at ease ordering more menu items. Additionally, they are not ashamed or embarrassed to add more onion rings.
7. Increase table turnover time
Serving as many clients as possible without making anybody feel hurried out the door is one of the major problems facing restaurant management. Hence, instead of your clients waiting in line,
8. Use food imagery to entice people.
Print menus have limited space, which is why there aren't always images of the dish. Customers, however, make their decisions with their eyes. A fantastic shot of your non-vegan Schezwan Noodles with all the fixings will draw folks in and persuade them to order it. A digital menu allows you to integrate photos with as many menu items as you like.
9. Gather client information
The QR code ordering procedure provides a chance to capture client data. As part of their order experience, customers submit an email address or cell phone number, which you can collect in your system and use to market to them in the future, increasing loyalty and retention. Data is the lifeblood of any successful business, including yours. Over time, you learn more about your consumers—what they eat, when they eat, and what keeps them coming back for more—which helps you develop your business.
10. Increase brand visibility using social networking.
Customers who peruse your online menu on their mobile phones have an excellent chance to share information about your cuisine or business on social media.
There has never been a better time to adopt QR code menus since they will streamline the ordering process for everyone and help your business save money. What precisely are you holding out for?