It’s almost Ramadan again, and we all know what that means. It’s the perfect time to work on some much needed inner peace, get together with family and friends at iftar parties, and avail a lot of great Ramadan deals. And if you’re a business owner, Ramadan is a great time for you to cater to your Muslim audience and offer them deals that they can’t miss.
But how do you get your customers to know about all the fabulous Ramadan deals you have? Through social media, of course. Almost everyone uses some social media platform or the other these days. This is why it’s the best avenue for you to use to promote your business this Ramadan.
Here are some great social media tips to get you started on your Ramadan promotions.
1. Encourage user-generated content to promote story-telling
A lot of people associate Ramadan with family, giving, and helping others. This means this is a month full of empathy and positive emotions. So, why not encourage your customers to share some of their positive emotions with you?
Rather than pulling out basic advertisements, a great promotion idea to have on social media is to encourage people to make videos or take pictures of themselves using your product or associating with your brand and repost them on your Facebook and Instagram pages. This could be posts of customers posting pictures of themselves or their food while dining at your restaurant for Iftar with their family.
Or you could encourage people to post content by running some fun contests for them to take part in. Encourage customers to create content showing how they use your product in Ramadan. This will allow you to tell stories through your product sales that will make your customers associate your product with positive emotions and family.
2. Add some Ramadan symbols to your profiles
Ramadan is a significant month for many Muslims around the world, which is why it’s important to show your Muslim customers that you’re ready for this spiritual month and will be acknowledging it as much as you can.
One great and simple way to work in this acknowledgement is to add some special Ramadan touches to your social media feed. Add a crescent moon and stars to your brand logo and profile picture for a special seasonal Ramadan-based brand image makeover. You can also post specially created posts featuring Ramadan elements like dates, crescent moons, lanterns, and so much more. This will give your social media account a festive vibe and will also tip off customers about your incoming Ramadan deals.
3. Create special posters to promote your Ramadan deals
It’s great to prep up your social media pages and let your customers know you acknowledge and are respectful of this religious and spiritual month. But if you want to attract special attention toward your special promotions for the month, you’ll need to let your customers know directly through curated posters and social media posts.
Create your own customized Ramadan posters
using online design tools like PosterMyWall and post them all over social media for your followers to see. For an ideal poster promoting your Ramadan deals, you should make your brand logo visible, add your offer in a bright, bold font so that it attracts attention, and throw in some traditional Ramadan animations and elements to keep true to the theme of the month. One more important thing to remember is that you need to be respectful when advertising Ramadan offers, so as not to offend anybody or post something that goes against the month’s message.
4. Create a Ramadan specific hashtag
Hashtags are a great way to create and spark trends on social media. And the best thing about them is that they can be customized according to your business and allow all your posts to generate the type of traffic you want.
Create your own Ramadan hashtag and use it on all of your social media posts for the month. Make sure that the hashtag is not only relevant to Ramadan but also to your brand as well. You can also encourage customers to use your hashtag when posting about your product or brand and repost the material to start a fun trend. Here are some great hashtag options to inspire you:
Ramadan is a special month for Muslims around the world, which makes it a great opportunity for you to show that you care and acknowledge the month and those who celebrate it. Use these social media tips to kickstart a flawless Ramadan marketing campaign for your business.