I agree, there are reasons to justify just about anything, from why you need to get a car to why you don’t need to get a car. I get it! But if you are either into digital marketing or run a business or service, then you need to get a seat and continue reading this.
In 2022, blogging remains as important as knowing how to read. Think about it for a minute. Okay, a second. About 409 million internet users per month read 20 billion blog pages. Because of this, 53% of marketers consider blogging to be their most effective content marketing technique.
In addition, blogging has grown by 12% over the previous five years, demonstrating its continued success. Need I say more?
This post will point out the five reasons to own a blog in 2022. Before we proceed, I must thank The Watchtower-Web Design Agency Dubai for making this platform possible to share my article. The Watchtower-Web Design Agency Dubai is a web development company that provides ease in your digital marketing, SEO, web design, and development considerations for your brand.
What is blogging?
I understand there are some new to our class, so I will just introduce this simply to ensure we all have a good grasp and can focus on the topic. After all, that is why we are here, right?
Wikipedia defines a blog as a discussion or informational website published on the web consisting of discrete, often informal diary-style text entries.
Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page.
Blogging is simply the act of creating a blog with rich content, as stated above.
What are the five reasons to own a blog in 2022?
1. Create a digital footprint.
This can be multi-faceted to create awareness of your brand or service. If you have a brand of business that either sells a product or service, you need to maximize your visibility from a walk-in store or office experience to be seen on the internet space. People need to understand that business has gone from the conventional mode of brick and mortar to the use of digital marketing to create visibility or increase the chance of closing a sale.
2. Your competitor is doing it.
The worst thing to befall anyone is ignorance, and like it is said in the law, ignorance is no excuse. All thanks to the wave of COVID-19, businesses had to consider multiple paths of being relevant and, more importantly, close sales. Creating a blog provides timely information that assures your audience that you are still in business and, at the same time, provides useful content.
3. It increases your communication.
Owning a blog helps with your line of communication, especially when you have a comment section that allows the audience to get back to you on a post. You may run a good service or own a good name and may not have some flaws, but a good communication channel edges you and maintains your audience to an extent.
Bloggers also get to improve their writing skills, likewise by understanding what appeals to their audience where necessary.
4. You can increase your income.
If you do this so well and you do it diligently, you can rest assured of having people share your page on other platforms. This process will increase visibility, and with visibility comes an edge of relevance, such that people can choose to identify with your brand and run ads on your blog. You can generate more income through blogging through direct advertising from brands or through Google AdSense. It is that easy!
Your life story happens so fast that you may not remember milestones or significant stories that can help others. Blogs can help document these memories and, in the process, inspire your audience. It could also just serve as a database for people in need of materials in your line of thought.
Digital space has made the world closer than before imagined, and you will be surprised at how relevant your content could be to a neighbor who never got to see you physically but has been empowered by your information online.
In conclusion, in the long run, we all need to own a blog with rich content
to get a buzz, share our stories, document our processes, earn extra income, and create a digital footprint and bio-data for who we are and what we represent.
A blog can be seen as a digital diary that shares an informal view of a subject but, more importantly, passes across a piece of information with your signature appended.
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