Search engine optimization (SEO) is one of the most important aspects of any online marketing strategy. If you're not constantly revising and updating your SEO strategies, you're missing out on potential traffic and revenue. What worked a few years ago may not work today, and what works today may not work tomorrow. Below, we will discuss ten reasons you need to revise your SEO tactics more often to stay ahead of the curve
Google is constantly tweaking its algorithms to deliver the best results to its users. As a result, you need to constantly adjust your SEO strategies to stay ahead. You might need to change how you pick keywords for your content or the type of content you need for your pages. If you can't do this regularly alone, you better get hold of an SEO agency that can help you out.
Another reason you need to revise your SEO strategies more often is that your competitors are constantly evolving. If you're not keeping up with the latest trends, your competitors will start to rank higher than you on the search engine results pages, and sooner or later, you'll start to lose market share.
Backlinks are an important ranking factor for SEO, but not all website backlinks are created equal. There are good backlinks from high-quality websites, and there are bad backlinks from low-quality websites.
Some of the good links pointing to your website may also become outdated or broken over time. If you don't regularly check for these and remove them, they could start to impact your SEO negatively. By regularly checking for new backlinks and disavowing the bad ones, you can help protect your website's SEO and keep your website pages ranking high.
If you don't revise your content regularly, you risk losing visitors because they won't find what they're looking for on your website. Just because you have a lot of SEO-friendly content doesn't mean that all of it is equally valuable to your audience.
Some pages on your website will be more popular than others and will need to be updated more frequently. For the less popular pages, you'll need to employ new SEO strategies to help bring them to par with the other pages.
If you don't regularly add new pages or blog posts to your website, Google will eventually stop indexing your website. If people aren't visiting your website, they can't convert into customers or clients. Adding fresh content is also a great way of improving your potential of becoming an authority in your industry.
While it feels good to rank for specific keywords, sometimes they can become out of fashion. Simply because you ranked for specific keywords in your niche the previous year doesn't mean it will remain so forever.
It is best to use a keyword tool to track a set of keywords. Stay for about three months, then use the tool again to analyze the average search volume of each keyword in your content campaign.
You may notice an increase, a drop, or a maintained exact figure in search volume. With this information, you will be well-guided to look for more relevant keywords that suit your audience while fine-tuning your campaign.
If your keywords have led to a notable growth in search volume, you may opt to shift the keywords to a different page, like a squeeze page, to boost conversions.
One of the main reasons to revise your SEO strategies periodically is to track and monitor web performance. Through regular revisions, you can identify issues on your website and establish proper tactics to solve them.
Besides, it helps you to see the best-ranking content and keywords, enabling you to pay more attention to them. Tools like Google Analytics can give you insights into your website’s impression and traffic’s search volume.
This can enable you to highlight strengths and weaknesses to maximize your website’s performance. You can opt to change your website’s design or update content to draw more traffic.
By enabling your website to undergo regular SEO audits, you can make necessary changes by adhering to the latest SEO best practices. In case a major algorithm update hits, you will only need to make minimal adjustments to your SEO strategy.
Even though you should always prepare for a Google release, It's wise not to act immediately once it happens. That's because extensive site restructuring immediately after an algorithm alteration can lead to more harm than good. It is advisable to leverage reliable sources to analyze the impact of the update on your site and only perform adjustments where necessary.
Currently, Google uses mobile-first indexing to analyze, index, and rank a new website. Considering that most people use smartphones to crawl websites for services and products, you must ensure that you regularly review how your website performs on mobile devices.
Through regular revisions, you can improve your website's mobile optimization and ensure that Google seamlessly accesses and renders your mobile page content and other resources. Besides, It will help ensure that your mobile site always features the same content as your desktop site.
Revising your SEO strategies can further help you improve your web page loading times to increase your conversion rate. According to statistics, web pages with about zero to four-second load speeds tend to attract more traffic.
You might be driving your website visitors to seek answers from competitors if your web pages have slow load speeds. Remember, every extra second in page loading time can lead to a 4.42% drop in conversions and vice versa.
Whether you're working on your SEO strategies in-house or are outsourcing an external SEO team to help, revising your SEO strategies doesn't have to be a challenging task. With adequate planning and execution, you can always have a successful SEO campaign. Only ensure that you always have these five points at the back of your mind to stay ahead of the competition and keep your website ranking high in search engines.