5 SEO Tips You Won't Hear Everywhere

Adekunle Oludele
1
1K Views
Jun 24, 2022

With so many changing components in the SEO game, it often seems like there are countless things to do. However, when you have a solid amount of expertise under your belt, there are certain aspects you need to spend less time on.

But even in this case, maybe there are some things that you have missed. If you want to read about some SEO tips that you won’t see very often, keep reading. Below you will find our handpicked tips that sometimes go under the radar.

1. Nail the migration process

As its name suggests, website migration is the process of transferring something. In this case, it’s the process of transferring a website from one domain to another.

There are a number of instances in which the scope of migrating a website is quite extensive. This includes replacing servers and CMS systems, as well as creating or consolidating numerous branded subdomains, although it most commonly refers to a domain change.

In terms of SEO, a migration of this kind can make things a bit difficult. There are many risks associated with website migration processes, especially if you don’t know what you’re doing.

Needless to say, you should do your best to make this process go as smoothly as possible. Migrating a website without damaging your website's traffic and SEO metrics is possible if done by experts. There’s even an SEO migration case study that proves that.

But to do this the right way, you should follow these steps:

Start small.
Make sure the new website is better than the previous one.
Set up tracking before you start the process.
Have a good 301 redirect map.
Monitor the performance once the new website goes up.

2. Consider SEO hosting

SEO hosting is a sort of web hosting that enhances a website's search engine optimization so it can increase its discoverability, hence improve traffic. In order to accomplish this, an SEO hosting service hosts a client's websites on distinct C-blocks of IP addresses.

This enables several websites managed by the same webmaster(s) to interlink while being separately ranked by search engines. Therefore, SEO hosting multiple IPs is significantly more beneficial for organizations with multiple websites.

If you own numerous websites and want to connect them, search engines will notice that they are hosted on the same C-block and will only rank the first link. But if these websites are housed on various C-blocks, then each link will be ranked independently and it will be far easier to locate.

When you choose to host with a Class C IP address, you will have access to data centers located in various parts of the world, allowing you to have several Class C IP addresses.

3.Organic content and ads

Conversions happen when site visitors complete specified actions or goals. You should set your conversion goals, which may be anything from purchase to newsletter signup. When building pages, keep these goals and SEO in mind.

Organic and commercial landing page conversion goals and strategies differ. Both marketing tactics offer benefits.

Landing pages should have a distinct purpose. If you plan to use it for adverts, explicitly display the advertised information. When optimizing a landing page for organic traffic, make sure the content matches what you showed to search engines.

Then, you should compare the results. If done right, a landing page can display adverts and be good for SEO. If SEO traffic converts better than ads, it may not be the best landing page for your ad spend.

In case the landing page is for advertisements and SEO but isn't converting, it’s time to re-evaluate your strategy.

4.Mobile-friendly pages

With the introduction of the mobile-first index, we must also optimize our pages so that mobile-friendly versions are displayed in the mobile index.

If a mobile-friendly version doesn’t exist, a desktop version will still be listed and presented under the mobile index. Your search engine rankings may suffer as a result.

Be sure to run your website with Google Page Speed Insights on a mobile device. Page speed is an essential ranking element and can impact how quickly search engines can crawl your site.

Other than that, you could also reduce the size of on-page UI elements and optimize images to load everything faster.

5.Update your content

If you generate fresh content regularly, search engines will crawl your website more frequently. This is especially important for publishers who often publish and index new content.

Frequent content production signals to search engines that your website is continually evolving and generating new content, so this requires more frequent crawling to reach your target audience. That is why updating your content on a regular basis is a must.

Final words

These tips might not belong to mainstream SEO, but they are definitely useful. Try to implement as many of them as possible and you’ll see positive results sooner than you may think.

Remember that the game of SEO is constantly evolving because algorithms change every now and then. It is up to you to either keep up with the change or lag behind.