5 Tips to Market Your Print Website

Eguaogie Eghosa
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845 Views
Jul 03, 2022

Now that your website Printing Press in Dubai has been updated, you can relax and wait for the orders to pour in.

Not really. But there is a problem, though.

Although your website is impressive, people are not visiting it in the numbers you had intended. Additionally, when they do visit, it appears that they are merely browsing without placing an order.

What's the matter?

Web Design Dubai suggests these five tips that will help you market your website effectively and achieve the desired results if you're having trouble getting the kind of traffic you were hoping for.

1. Change Your Mindset.

The best thing you can do to drive traffic to your website is to reprogram your thinking about how to achieve it.

Even if you launch a flashy website, your print customers might not see it right away. That is like expecting some teenagers to fold laundry after being presented with a basket of clean laundry.

It will thus require some work to retrain prospects and customers to go to your website if you've spent the last ten years or more training them to phone or email you directly to order their printing.

Retrain your brain to ALWAYS think about your marketing in terms of bringing people to your website, as Dave Ramsey advises, by acting with "gazelle intensity." Your audience should be able to see the message "Visit our website" as an invite to visit your website on every marketing content page they view. For a period, think about eliminating your phone number entirely. On your website, people can find your phone number if they want to give you a call.

Change your call-to-action buttons to say things like "Order Here" or "Start Your Order Now" instead of the options to phone or email you if you're new to online ordering and attempting to persuade customers to order printing through your website. It's vital to remember that not everything needs to follow a set order. Obtaining a quote can be the first step. Online digital dialogue can begin with an estimate, and eventually lead to an order.

Your print customers must be asked to participate in the online ordering process and informed of your expectations for their interactions with your company. So, exercise patience exactly like those teenagers! They haven't finished yet. All they require is a bit more instruction.

2. Do Not Shortchange Contents

With a singular focus on driving traffic to your website, be sure that once they arrive, they won't be disappointed.

Use this as a test: If someone asked you, "Why should I visit your website?" What would you respond to "What value can you offer me?" You should consider it a cause for concern if your responses to those queries are limited to the benefits you derive as the printer.

Your website ought to have

Respond to the inquiries of your print customers.
Inspire fresh concepts
Give useful education
Orient visitors to the purchasing procedure.
Establish a link to increase your trustworthiness.

Consistent, pertinent content is provided for all of these. The most priceless tool for drawing visitors to your website in the first place, it not only keeps you identified as a useful resource to your audience.

3. Promotion Is Everything

If your content offers that value (hint: if you're a subscription to the MI4P website, it does), spread the word about it by using a number of marketing techniques.

Do you recall the invitation to content idea? You can invite people to visit your website by using the following content ideas:

Run A Generic E-Mail/Social Media/Direct Mail Promotion

This promotion could be designed specifically for your existing clients and centred around the following idea: "Place your next order online and get X percent off!"

Use Labels:

Print labels to attach to each purchase that read something like, "Want fantastic advice on how to maximize your print marketing? www.acmeprintingusa.com is the address of our website.

You may also say, "Did you know you can get prints directly from our website?" Next time, get XX% off when you order online!

Use Social Media To Generate Interest In Your Website:

Ensure that your curated material, which contains links to other businesses or sources, is counterbalanced by content that directs users back to your website.

For instance, use excerpts from the Ideas Collection suggestions, the Web Design Dubai materials, or the materials from the white papers as social media posts that are informative and encourage visitors to return to your website for more.

Use Email To Send Invitations To People:

You can use email in a manner that is comparable to the social media notion.

Try emailing one informative piece of information per week, even if that means selecting and choosing from the blog content you currently have, taking care not to overwhelm your readers in the process. Here's how: Take the first sentence or two of one of those content pieces, combine them, and add a "Read More" call-to-action button to the bottom. In a flash, you added something useful to their email and extended an invitation to visit your website again.

Remember Direct Mail?

Send your website invitation by direct mail, keeping in mind your print roots.

How-to articles on creating the ideal direct mail campaign, the best design strategies for your postcard, or other types of lists could be included in your direct mail content. Put a few of the suggestions on your direct mail piece with a teaser like, "Visit our website to see the rest of the suggestions." Alternately, utilise additional teasers like jokes, facts, or challenges that lead them to the website where they can find the solutions and punch lines.

If you get Marketing Ideas For Printers' direct mail content, keep in mind that you can simply incorporate this kind of "hook" into your content to create a strong online/offline link.

Adopt Blogging

One of the best methods to spread the word about you is by blogging.

Because they are written for people and are well-liked by search engines, blogs are wonderful.
They are both informative and communicative.
They contribute to a higher volume of often updated material on your website, which search engines adore.
For all of your other marketing initiatives, they act as a content bank when you are in need of email content or a social media post. Draw readers to your blogs by using the content as a resource for them.
They bolster your authority and credibility and demonstrate to your audience that you are an expert on the subject matter.

Try Digital Advertising For The First Time.

Try out digital advertising platforms like AdRoll and Google Adwords.

Use the research of your rivals if you're unsure about where to start. Start placing an order on Vista Print, Canva, or Moo.com to observe what advertisements begin to appear for you. Use that motivation to improve it after that. (You don't need to complete the order to see the adverts.)

4. SEO Does Matter, But Not Totally

Although Search Engine Optimization (SEO) has a tiny but significant role in driving traffic to your website, it is not the be-all and end-all of a successful website.

Recall the scenario involving the laundry basket and the teenagers? Even if you did everything possible to direct them toward the laundry basket and make them notice it, they might still pass it a gazillion times as they make their way to the kitchen.

Your SEO is affected by this same idea.

Yes, there are a few things you can do to improve your SEO. To assist you with this, we even created the Ultimate SEO Cheat Sheet. However, keep in mind that the core of SEO is linking questions to solutions. All done.

Consider it this way: On the one hand, you have all of these writers striving to produce content that is specifically intended for web crawling, much like Google or other search engines. They reflect on

How does Google plan to rank this?
What number of long-tail keywords do I have?
Does my meta tag include too many keywords?

On the other hand, you also have the search engines. All those poor search engines want to do is act as humanly as they can, thinking like people (like you). They reflect on

Is this what they were looking for?

Do I have the most pertinent topics for their search query on display?
They left that website right away. Odd. Clearly, that wasn't the issue.
Oh, they have been present for a while. It must be correct, then!

The point is this:

Give up trying to outsmart Google. Think like a human being. Although being human-friendly should never come at the expense of SEO friendliness.

The ideal form of SEO you'll need is to build a user-friendly website that adds value to the user's experience and is promoted correctly.

5. Aim for Repeated Business

When you can see schools of fish directly beneath your boat, trying to expand your print business doesn't require casting a broad net off a remote shore in search of them.

Pay attention to your current consumers that are standing in front of you.
Focus on retention rather than acquisition, is how we would put it in marketing jargon. Why?
The expense of acquiring a new customer is five times greater than the cost of retaining an existing one.
The likelihood of selling to an established customer is 60–70%, compared to the 5–20% likelihood of selling to a new prospect.
Profits grow from 25 percent to 95 percent for every 5% increase in client retention rates.

The Main Concept

The following are the most important considerations to keep in mind when getting your website to operate for you:

Through great content, invite your audience across all platforms.
The destination should be your website.
Tell them what they will gain or what benefits they will experience.
Dedicate yourself to the task of instructing your customers in a new approach to purchasing printing.

If you’re a professional in Web Design Dubai, you’ll already know that to succeed at creating a responsive and effective print website, you have to keep trying and have lots of patience. The majority of marketing works like a flywheel. Though it may be challenging to get started at first, you'll soon find yourself relying on the momentum it generates to live and grow.