5 Traffic-Boosting Campaigns You Can Steal for Your UK Business (No, Seriously!)

With how dynamic Google and other search engines’ algorithms are, it is a constant struggle for businesses to flow with the algorithm and attract website traffic.

Everyone is awake and constantly trying out what works which speaks to how extremely competitive the online marketplace is. If you search for salons in your location, thousands of search results will pop up.

As a business person, how do you compete with these thousand businesses to stay at the top?

We’ve written this article to answer this question and will introduce five (5) traffic-boosting campaigns you can steal for your UK business.

5 Traffic-Boosting Campaigns You Can Steal for Your UK Business

1. Leverage the power of social media contests

2. Partner with a local micro-influencer for collaborative content

3. Run a free webinar or online workshop targeted at UK Businesses

4. Create a free downloadable resource packed with UK-specific tips and insights

5. Host a local event with a strong online presence

The advantage of using these campaigns is that they can be easily implemented whether you are a newbie or an expert in marketing campaigns.

Leverage the power of social media contests

Imagine you are in you are a bit short of money and you hear that a social media brand is giving out a thousand pounds for performing some simple tasks, you will definitely rush to their pages to see if you will be lucky.

This is exactly what happens when you organise a social media contest for your business pages or websites. There will be an exodus of new followers and among those followers are some potential customers who will patronise you.

Depending on your location, you need to organise these contests on social media platforms that are popular. For instance, UK residents can use social media platforms such as TikTok, Instagram, Facebook, LinkedIn, Telegram, Reddit, etc.

You can organise contests such as the best local photo contest, referral contest, best dance contest, best stitch/duet video, afternoon tea giveaway, etc.

To ensure your promotion is viral, use the right hashtags and partner with local influencers with substantial followers. You can also monitor the algorithm of the social media platform(s) you intend to use to know the right time to post.

One way you can achieve this is by partnering with a local digital marketing agency with extensive social media and brand promotion experience. 

Run a free webinar or online workshop targeted at UK Businesses

Another way to catch them fresh and many is to give some form of value for free. Most times, people who put an effort into attending such webinars or online workshops have an interest in that career path.

Some of them will be willing to pay for extra value or master class. This shows that free webinars or online workshops/classes are an effective way to attract potential customers.

If you have an email list of customers who have signed up before, you can publicise it through emails. If you have business pages on social media, you can also use sponsored ads to publicise the free webinars or online workshops.

Partner with a local micro-influencer for collaborative content

Social media has given everyone an equal opportunity to show their talent, gain followers and spread their influence. These set of influencers may not be super famous (global) yet but they have a handful of followers in the region where your business operates.

Thus, when you partner with such influencers, you can catch the attention of their followers. They can leave a review or testimonial before and after they used your product(s) or hired your service(s), and how it helped them.

Or they can simply talk about your products and services, and then encourage their followers to patronise you. The collaboration can involve creating content together solely reviewing or testing products, or just talking about the business.

Include a call to action that will drive traffic to the landing page of your website or that will encourage them to make a purchase.

Create a free downloadable resource packed with UK-specific tips and insights

Another way to gain traffic for your UK business is to give value in exchange for customer contact. For instance, you can write a valuable ebook and offer to send it to their email for them to download, then of course they would have to fill up a form providing their email.

This is strategic as you are voluntarily getting user information which you can use to create an email list. Ensure that the ebook is valuable to your audience and has useful data if you intend to retain or convert them.

You can promote the ebook on your email campaigns, website and social media where your customers are most likely to be reached.

Host a local event with a strong online presence

Aside from just organising a webinar and offering free valuable products, you can host a local event for both your physical and online audience. These events help your audience to connect with other like-minded people while gaining value.

You can encourage your audience to follow you online and make offers that will sieve the potential customers from time wasters.

In these days of podcasts, you can host guests who are knowledgeable about things in the industry or you can organise a free workshop and have it live-streamed for your online audience.

With millions of active users on some social media platforms, it will be a great place to promote your local events. You can also collaborate with local businesses who can come and sell their products at the event.

They will help you publicise the event cause they too would need enough customers who may likely buy from them.

Conclusion

Now, this article has enlightened us that we can increase our website traffic using effective campaigns such as social media contests, partnerships with local micro-influencers, free webinars or online workshops, free downloadable resources and local events.