As the effects of the global pandemic have slowly started to ease, companies have been moving from a survival mode to one of business growth. Budgets are easing up again, and organizations are looking toward a new way of operating based on employee and customer needs.
We thought we would take a look at some of the most effective tools that companies are using to streamline their processes. From managing remote employees to operational automation, a number of tools have broken onto the scene and are assisting companies in ensuring business continuity and growth.
Ensuring Your Content is Effective
One of the most important elements of digital marketing is the content you produce. It is vital for both SEO and establishing yourself as an authority with your customers. But with this, you need to ensure that your content is absolutely correct. It needs to be carefully designed to be found on search engines as well as convert customers.
Vital tools include keyword research platforms that assist in guiding you toward optimized SEO as well as tools that ensure your content is not plagiarized. A plagiarism checker
makes sure that your website will not be penalized by Google for duplicate content from other sites. Not only is it illegal to duplicate and post content without consent, but you can actually damage your site's SEO.
Heightening Your Lead Generation
has always been a resource-intensive activity for businesses. From cold calling to face-to-face meetings, lead generation has come a long way in this digital age. Companies are now making use of automated lead generation techniques and platforms that can scrape sites and thousands of pages of data.
There are also great tools available for lead generation on various social media platforms. As investing in such a tool can be costly, we highly recommend doing a trial
to see how effective it is. b2b lead generation software
can help you automatically grow your network, manage your contacts, and send smart messages to your possible leads. All in all, you will be able to target specific audiences and know exactly who you are targeting.
Managing Your Remote Teams
If anything, COVID-19 has proven that teams and employees can work remotely and that the office-based nine-to-five is outdated. But the trick is to get the right technology to manage the teams effectively. Luckily, communication, task management, and collaboration are easy with various online tools.
Naturally, video-based communication tools like Zoom and Teams stepped to the forefront during COVID-19 and will be a dominant tool in the years to come. But collaboration tools like Monday.com and Trello have also flexed their muscles with remote workers. Teams are able to create, manage, track, and report on projects. You are able to establish the status of the work, what is needed for it to be improved, and who is responsible for which task.
Streamlining Social Media Management
If you do not have a dedicated social media team, you know how time-consuming this side of the business is. From content creation to scheduling, posting, and engaging, it is a full-time job for most businesses. Even if you do have a team in place, you will need relevant tools to help you effectively manage the processes.
Again, automation tools are a great way of managing social media. Platforms like Falcon and Hootsuite are two of the most popular tools that businesses globally use. They allow you to schedule posts ahead of time and duplicate posts across the various channels. They are effective in tracking the success and engagement of each post and ensuring that time spent on each post is thoroughly reduced.
Measuring and Tracking the Success of Operations
In order to understand how effective your activities are, you should be obtaining and analyzing the data coming out of the business. Measuring, monitoring, and tracking your activities is key to having a basic understanding of what is working and what isn’t. Take your website as an example. Do you know how much traffic is going to your site on a daily basis?
By knowing where your traffic is coming from, how it is behaving, and where it is going on your site, you can strengthen certain processes and improve others. So, if your email campaigns are strong and bring in tons of traffic, you can plan ahead for certain campaigns and ensure that your traffic levels are as high, increasing your conversion rates. You will be able to track which social posts are working, whether your organic traffic is strong, and whether there is a problem with some of your pages. Google Analytics is a great, easy, free tool to keep an eye on all of this.
The Bottom Line
The fact is that there is likely a platform or tool for almost everything your business needs. Many of the tools are subscription-based and somewhat affordable. They also allow you to try it out on a trial basis to see whether it is a good fit for your company and whether you can benefit from it.