Done right, video marketing has the power to change the course of your agency’s success, delivering unparalleled ROI while enabling a new type of customer engagement. But what are the best ways to use video in your digital marketing?
Video marketing is rapidly growing as one of the top tactics for brands across all industries. It’s no wonder companies are spending considerable amounts on Facebook and Google ads. But it’s not just about money; it’s about limitless ways to enhance each client’s value and results through video production
Whether you are an experienced video producer or a newbie looking to make your move, this list of tips can help you plan, start, and execute a marketing framework for success.
Here are 8 Strategies for Using Videos to Help Digital Marketing Companies Promote Growth.
1. Create Your Brand's Reputation:
Thinking about how you want your brand to be perceived is one of the first steps you should take before making a single video for a client.
What types of stories can you share to portray your character in a way that aligns with your core values and mission? Videos are an incredible way to showcase your company culture and must-have deals. It also gives viewers an inside look at what attracts employees and keeps them long-term.
2. Optimize Videos for Multiple Platforms:
Having a YouTube channel is a great way to provide added value to your clients, but it’s nothing compared to having the ability to produce videos across all the major platforms. One way you can do this is by partnering with another video production agency
that can create a variety of videos featuring your clients and third-party business partners looking to promote themselves through videos.
If your agency can produce videos using an online video editor like they are made for Facebook and Twitter – where there is a top-down approach – then why not do it with Tumblr? Allowing clients to access their social accounts on every device will enable them to share content across multiple channels, giving them different ways to find your brand online. This helps reinforce your brand story while delivering creative content that engages people across their platforms.
3. Build an Audience:
One of the key ingredients in successful video content is having a built-in audience. Those who want to watch your brand's content are likely already on your site, so it’s essential to build out your audience and ensure they find you.
You can gain quite a bit of traction from viewers within the YouTube or Instagram app itself. By building an audience on this platform, you can easily reach out to these people with videos about their favorite products or services.
4. Engage with the audience:
If your videos create a lot of buzz, you must find a way to engage with the audience and make them feel more connected to your brand.
A great way to do this is by launching “mini-vids” that add value to the conversation while showing off clips of what your company is up to. When you create these short, bite-sized videos using an online video editor that delivers limited value, you can quickly reach out to viewers interested in hearing more about what you do.
5. Showcase the Role of Video in Growth:
One of the most significant benefits of video content is that it can impact an already successful brand. While trying to convince a client to buy in and invest, it’s crucial to demonstrate how your agency can help them grow their business.
Creating a story-based video using an online video editor and starring your client or showcasing how a particular marketing venture helped them increase their revenue is one way that you can effectively show how videos work on a larger scale.
6. Don't Be Afraid to Try New Things:
No matter how well you have prepared for your video marketing campaign launch, one of the primary challenges is executing videos regularly. The biggest takeaway is that you should try not to be afraid to experiment and get out there with a new idea.
You may decide that your client needs more content on a specific subject, so try to think outside the box when looking for exciting ideas. Try asking your customers if they would want to see you deliver more content on their favorite topics or whether they’d like to see shorter clips that cover key points in your campaign.
7. Offer New Content Weekly:
No matter how great your content is, people lose interest quickly if there’s no new stuff to watch. Even the best video creators struggle to develop fresh ideas and content regularly. To keep people interested, you need to plan when the next video will be ready.
This may sound confusing initially, but creating a new video every week doesn’t mean it has to be good or ready for viewers in one week. You can take advantage of creating smaller content pieces weekly as long as you have a good way of collecting them into one cohesive introduction that someone can easily watch.
8. Finding the Right Method:
Video content needs to be used in various mediums to take its full benefit. A digital marketing agency
providing various options for their clients is likely to make someone’s day with an interesting video.
One way you can do this is by partnering with another video production company that can create a variety of videos featuring your clients and third-party business partners looking to promote themselves through videos.
Video content is a powerful tool that can be used to engage and create lasting relationships with customers and clients. Getting started with video marketing has several benefits, but you must plan to strategically produce content that truly resonates.