All you must know about Crowdvocate

Oluwafemi Smith
1
1.4K Views
Feb 22, 2023

During my years in the financial industry at one of the top-tier banks in Nigeria, I became accustomed to many banking jargons and was exposed to new perspectives on business processes and funding.

One of those words I learned was "crowdfunding." It was likened to a new escape route where I considered business enthusiasts and visionaries could share their business plan with certain people, whereby they would part with or invest a bit of money into the business. Several businesses enjoyed this initiative.

Well, it's another day in the learning curve of life, and I recently came across another similar word called "crowdvocate." Ok! Just breathe, that is why this article is coined in the first instance, I will guide you on the meaning, what it does, its features and what lies ahead. Let’s get right into it.

What is Crowdvocate (BaseAI)?

Crowdvocate, now known as BaseAI, is a customer advocacy platform that helps companies leverage their happy customers to drive marketing and sales. The platform enables companies to identify and engage their most satisfied customers, then helps them create and share authentic customer stories and content on behalf of the company.

What does BaseAI offer?

Through BaseAI, companies can gather testimonials, reviews, and other forms of customer feedback, as well as showcase customer success stories and case studies. The platform also offers tools for managing and measuring customer advocacy programs, as well as for rewarding and recognizing top advocates.

BaseAI's approach is based on the idea that the most effective marketing comes from happy customers who are willing to share their positive experiences with others.

By empowering and incentivizing these customers to become advocates, BaseAI helps companies build stronger relationships with their customers and drive new business through word-of-mouth referrals.

How is BaseAI using AI to ease the process?

With the aid of AI, BaseAI has been helping companies streamline and automate their customer advocacy programs. Here are a few ways in which BaseAI uses AI:

Automated content creation: BaseAI uses AI to generate customer success stories and case studies. The platform can automatically identify the most compelling customer stories based on factors such as engagement, sentiment, and relevance to a specific product or service.
Personalized engagement: BaseAI's AI algorithms can help companies identify the customers who are most likely to become advocates, based on their engagement history, purchase history, and other factors. The platform can then personalize outreach and engagement efforts to these customers, increasing the chances that they will become advocates.
Predictive analytics: BaseAI uses predictive analytics to identify the customers who are most likely to churn or to become advocates. By analyzing customer data and behavior, the platform can identify patterns and trends that indicate a customer is at risk of leaving or is likely to become an advocate.
Performance measurement: BaseAI uses AI to measure the performance of customer advocacy programs. The platform can analyze data on customer engagement, referral rates, and other metrics, and provide insights on which tactics are most effective at driving advocacy.

By using AI in these ways, BaseAI can help companies more efficiently and effectively manage their customer advocacy programs and drive better business results through customer engagement and advocacy.

What makes BaseAI different from others?

BaseAI's relationship with other customer advocacy platforms focuses on using AI and automation to streamline and scale customer advocacy programs.

BaseAI was programmed to make it easy for companies to identify, engage, and incentivize their most satisfied customers and to use their stories and feedback to drive marketing and sales.

Unlike other platforms that may require a lot of manual effort to manage customer advocacy programs, BaseAI offers a range of AI-powered tools and features that help companies automate many of the key processes involved in building and managing an advocacy program.

Conclusion.

To support its strategic vision of developing the Customer-led Growth (CLG) Category in B2B, Crowdvocate recently announced a rebranding to BaseAI after they raised $15 million in funding.

With the help of AI, people can use BaseAI for companies to efficiently and effectively manage their customer advocacy programs and drive better business results through customer engagement and advocacy.

BaseAI offers a range of customizable templates and workflows, making it easy for companies to set up and manage their advocacy programs.

Aside from these unique pointers, BaseAI provides real-time reporting and analytics so companies can track the performance of their advocacy efforts and make data-driven decisions to optimize their programs.

Comments (1)

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