Are hashtags still relevant in 2021?

Knowing how to use hashtags will help your brand's social media engagement regardless of which social media platforms it uses as part of its social media strategy. But before we proceed, one pertinent question must first be answered,

What are hashtags and how did they become relevant?

The pound symbol on your keyboard, also known as an octothorpe, was designed to represent numbers at first. Chris Messina was the first to use them as hashtags in the summer of 2007. That's when the web marketing expert came up with an idea and walked into Twitter's offices. He suggested that the company start using the pound symbol to group related Tweets together because of the platform's brevity.

Since then, the popularity of hashtags, as well as their reach and effectiveness, has only increased. Consider hashtags as a way to link social media content to a particular topic, event, theme, or conversation. Because hashtags aggregate all social media and website content with the same hashtag, they also make it easier to find posts about those specific topics. They're also not just for Twitter anymore. Hashtags work well on other social media, websites, blogs platforms as well.

Why are hashtags important?

The hashtag label can be added to any message that contains content on a relevant topic. Others looking for that topic can look for that label on the same social media platform to find more messages.

1. When you understand what these small labels do and how to use them effectively, they can provide a lot of value.
2. Tags on your blog posts can help readers find what they're looking for more quickly.
3. They can assist search engine crawlers in comprehending the content on your site.
4. Tags can also assist you in organizing, updating, and repackaging your archived posts. Your tags can even show you which direction your new content should go if you use the right tracking tools.

Should you put hashtags in blog posts?

Some bloggers believe that categories will take care of all of their sorting needs, so they don't tag their posts. That might work if you have a small blog that doesn't get updated very often, but the more content you have and the more diverse your topics are, the more tags you'll find useful.

Here are a few examples: Hash Tags Improve Your Blog 

1. HashTags can benefit your SEO - Check out your Google Search Console data to see what keywords people are using to find your blog. By tagging your posts with keywords, you aid search engine bots in finding and categorizing your content. This makes it easier for new readers to find your blog.

2. Hash Tags make a large blog easier to manage and more appealing to readers.
3. Hash Tags link your blog posts together - When you have a few posts with the same tag, you've created a little niche within your content for readers to explore.

4. Hash Tags can help you figure out which blog topics are the most popular among your readers - You can track metrics for your tags and even categories, but you'll need to use a couple of Google Analytics workarounds to do so. In your analytics dashboard, you can create custom dimensions for your tags and categories. If you do it yourself, you'll need to change your tracking code as well.

Is it better to put hashtags in comments or captions?

This is an issue pertinent particularly to social media platforms, most especially Instagram.

The best way to use hashtags on Instagram posts to get the best results has been a point of contention for some time.

Instagram hashtags can be included in the caption of a photo or video at the time of posting. After posting, hashtags can be added in a comment (or several comments). There is no difference in functionality, so it is entirely up to you.

How do you add hashtags to blogger?

Individual posts in Blogger can be tagged, allowing you to sort your posts based on specific criteria. All of your blog posts can benefit from tagging. The tags from the blog can be displayed in the template, such as in the sidebar. These tags allow your readers to narrow down the type of content they want to read on your blog.

1. Go to your Blogger Dashboard and log in. To edit a blog, go to the link for that blog.
2. Select "Edit Posts" from the drop-down menu. There will be a list of all of the posts that have been published or are scheduled to be published on your blog. Next to the blog post you want to change, click the "Edit" link.
3. In the "Labels For This Post" field, type the blog post tags.
4. Each tag you add to the post should be separated by a comma. When you've finished adding tags, click "Publish Post." To see the individual post page with the added tags, click "View Post."

Do hashtags actually do anything?

If you're going to use hashtags, do some research on the best ways to use them.

1. Use hashtags sparingly. For a post, limit yourself to one or two ideas. Remember that you don't need more than one in each post.
2. Unless you're trying to do so, don't use ones that make no sense to anyone but you. Then go ahead and use it.
3. Make it pertinent to your company or the content you're sharing.

Using a hashtag that highlights your post as being relevant to a specific group, audience, or industry will help those who are interested find it. Creating a unique hashtag that lets people know it's you or your company when they see it, can be a great way to build your brand if used correctly.

You can always rely on The Watchtower, the best and award-winning Website Development Company in Dubai, for more detailed information on Hashtags, Post optimization, Website Development, Digital Marketing, and SEO.

We are a fully-functional internet marketing company based in Dubai. We are dedicated to creating effective content and strategies for corporate brands that want to shine in the online world.