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Benefits of Content Marketing for an SME in Dubai 2021

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For many years, traditional marketing had been the only practice of business owners in reaching out to prospective customers; I'm talking about the very beginning, which was direct sales, where Salesmen have to physically show up trying to convince a prospective client to close a sale or service [in some rare case, the Salesman does not even believe in the service/product] then was the Print media, Roadshow, Television, and Radio, being the major avenue to convey information. Well, times are changing and forward-thinking business owners can tell that we can't keep doing old tricks and expect the entire crowd to cheer aloud, Nah!

According to theintelligentsme.com, the UAE has about 300,000 Small and Medium Businesses, which account for more than 60% of the country's GDP. In Dubai, SMEs account for 95 percent of all businesses and 42 percent of the workforce, contributing 40 percent of the economy's value-add – a major contribution, right? 

Statistics further show that the current metro area population of Dubai in 2021 is 2,921,000, a 1.49% increase from 2020 and the total number of SMEs in Dubai is estimated at 151,875.

What then makes you thrive as an SME? My answer, Content writing!

While working on this piece, I stumbled on something interesting and simplified a definition for content writing, which is: Your customers don’t care about you, your products, your services…they care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they pay attention to you.

Content marketing is a mode a business can simply create, process, and distribute valuable information to attract, acquire, and engage a clearly defined and understood target audience – to drive profitable customer interaction.

Content marketing is a long-term marketing strategy that differs from traditional advertising/marketing; therefore, we recommend two specific considerations must be made before beginning content marketing:

  • Recognize your goal.
  • Recognize the company's goal

Once these have been highlighted, what then are the benefits of Content Marketing for an SME in Dubai?

Well, I would be glad to remind you that the United Arab Emirates has evolved into the Middle East's most digitally friendly country. The country has also aided the development of emerging digital technology by encouraging innovators. Consider the number of potential customers who are investigating and looking for companies they can trust based on these figures - and you want them to find you!

So, I bet you would agree that a modern business requires modern skill to be exceptional and in the long run drive sales.



One of the most successful ways to make your brand stand out online is through content marketing. Since many markets are maturing and becoming saturated, consumers are becoming more selective about what they buy.


Since your website content and blog are the online face and voice of your business, don't be afraid to use a polite, conversational tone. Since blogs are more relaxed than written materials or static website sites, this is your chance to be approachable and demonstrate that you understand your customers' needs.


The benefit of content marketing is that it allows you to tailor your messages to very specific groups of people. You will need to target a more specific audience, one that is more likely to convert.


The wonderful thing is that You'll know why your customers come to you and what they're looking for if you know your business, so simply build content that explores this. They are more likely to turn from researcher to purchaser if you can satisfactorily answer their questions in your content.


Let your customers see and know the expert that you are with content that shows how on the ball your business is.


Your target audience will share your content on major social media sites if it meets a need or solves an issue. This means that over time, other people you want to reach can like, share, and connect to your material.

Other benefits are:

  • It brings the brand alive.
  • It further assists customers in finding new goods or services.
  • It helps create a story that your customers want to be a part of. Make them feel like they're part of a family.
  • It promotes the commodity/services.
  • It paves the foundation of attention-getting, action-oriented calls to action.

Below are some examples of Content Marketing instrument for your guide:

  • Blog posts
  • Infographics
  • White papers
  • Photo essays
  • Lookbooks
  • Videos
  • Podcasts
  • Webinars & classes
  • Emails
  • Tools and templates
  • Interviews
  • Live Q&As

In conclusion, conventional marketing would do you good, no doubt, but content marketing will personalize and provide you greater results with ease, as an SME...now that's some cutting edge!

  Apr 05, 2021     by Oluwafemi Smith     468 Views     0

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© Copyright The Watchtower 2010 - .