When designing and creating a website, typography and font selection cannot and should not be overlooked. They have a significant effect on a variety of important factors, including user understanding, readability, and even mood. It's critical that your designer is familiar with typographic design concepts and can create a website that conveys your message in a straightforward and understandable manner.
Fonts are often misunderstood to be text styles from which you can select. Arial, Helvetica, and Comic Sans, for example. These, on the other hand, are typefaces, not fonts.
A typeface is a set of letters, numbers, and characters that have the same style. So, what exactly is a font?
A font is composed of a typeface as well as the width, height, and weight of that typeface. A font will be 12-point Arial Italic, for example. Consider the typeface to be the artistic concept of the group of characters that are selected, and the font to be the delivery mechanism of those characters.
Everything about a font, from the typeface to the size, is crucial to your website's content. Here are a few reasons why you shouldn't take your content's font collection lightly:
Readers would have difficulty reading your content if the font is too small. You don't want your readers to have to bring their faces up to the screen in order to read your page, and your readers don't want that either. Remember that consistency is also essential. You don't want different font sizes on every page. Your readers will be influenced subconsciously, even though they don't realize it right away – the flow from page to page will be off. This isn't to say you shouldn't change the font size sometimes.
The style of your font, in addition to font size, has an impact on how readers respond to your text.
Let's look at some of the most critical factors to consider when choosing typography for a website:
When choosing fonts for your website, there is a delicate balance to be struck. It's difficult to distinguish sections of material or draw attention to something in particularly when everything looks the same. However, if you use too many fonts, your website can become too cluttered and annoying for your reader to enjoy (or your business).
Only a small percentage of people will sit down and read every single word of your material. As a result, the fonts you choose must be readable at a glance. Use your font choices to direct the reader through the website, highlighting essential details and motivating them to take action, such as submitting an inquiry, making a purchase, or signing up for a newsletter.
If you use too many different colors in your content, it will just confuse your reader. Rather, use color to attract attention to specific areas of the web. When it comes to formatting, the same is true. Nothing is bold if it is in bold. Know that we read from left to right much of the time. Alignment can be used to break up large blocks of text and direct the reader down the page to your call to action.
While your branding and color palette should help put your company in the eyes of a potential customer, the typography on your website should also support it. If you're a creative business, you can really drive the point home by using bold and outlandish headings. However, if you provide professional services such as banking, accounting, or legal counsel, you should avoid using large swirly letters and unusual color combinations.
People make snap judgments about books based on their covers. We're told not to, but as a visual species, we can't help ourselves. If you use a bad-looking font that is either too large or too small on your website, it will make it look bad. Using the font in a clear manner is also a no-no. You can't use multiple typefaces in seven different sizes on your homepage because it will become visually cluttered, making it impossible for readers to do basic tasks like scanning the web. Visitors would have a negative first impression if the font is unreadable.