Once you've completed your website's framework, it's time to move on to the most important aspect of the website development: the written content.
Content creation is the process of deciding on a new topic to write about, deciding on the format of the content, formalizing your strategy (keyword or otherwise), and then actually producing it. Furthermore, most content creation processes include multiple rounds of edits with other stakeholders before content is ready for publication.
Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the process of creating content is nuanced and not always as straightforward as it may appear. However, doing it well can have a significant impact on your business. In fact, recent research shows that creating high-quality educational content increases the likelihood of customers purchasing from your company by 131%.
Creating great content begins with a well-defined process. Let’s walk you through the entire content creation process, from beginning to end, and show you how great content can help your audiences and customers find solutions and answers to their problems. So, where do we begin?
The issue most Dubai businesses face when it comes to creating amazing content
The following are the most common complaints and justifications we hear from business owners in Dubai for avoiding content marketing:
Developing a sustainable content creation process will boost your business and establish you as an expert—and it's easier than you think. There are systems and tactics you can use to dramatically increase the return on your content creation investment. It just takes some forethought...
Step 1: Determine how content creation can improve user experiences, value, profitability, and systems.
Before you begin creating content, you must first determine why you are creating content. This is where we dive deep into the inner workings of a client's business in Dubai, identifying all areas that could benefit from content creation.
The following are the most common areas where content is required:
When most business owners in Dubai look at this list, they realize they are severely lacking in the content department. They become very overwhelmed when they realize they don't have any client educational materials or processes in place for their services.
Step 2: For each category, brainstorm content types and topics.
Once you list each category or area in your company that could benefit from the creation of content, brainstorm all the content that can be created to achieve your goals.
Here are a few examples of content that could help you improve Onboarding of new clients process:
Step 3: Look for content overlap between categories and repurposed content.
Now we'll look at the list-building offers list, which consists primarily of marketing-related content, and Onboarding of new clients list, which consists primarily of internal business-building content.
It's clear that concentrating on Onboarding of new clients content will benefit your business, improve the client experience, and streamline your process.
However, when you factor in the content that must be created for marketing and list-building, things become overwhelming and unachievable.
It's only overwhelming because you're viewing them as two separate content areas when they're actually the same. You can simultaneously create the content you need to run your business and the content you need to market your business!
Consider the following scenario:
In each of these scenarios, you move your business forward, add value for your customers, provide your audience with helpful resources and position yourself as an industry expert in Dubai
Step 4: Create a content strategy.
In Dubai, many business owners have good intentions. They want to blog once or twice a week, and they want to start strong and then fade away. Alternatively, they may begin producing a large amount of content ahead of time and then vanish completely once it is consumed.
A content creation strategy is essential for ensuring that your efforts are long-term. It's a marathon, not a sprint, when it comes to content marketing. Focus, resources, and a long-term commitment are required for success. The idea is to build it around the core content you need to grow your business and then repurpose it to get the most bang for your buck.
This is what you must do:
Here are a few pointers to make the process go more smoothly: