Creative Web Design Solutions for Your Business in 2022 How Conversion Highlights Increases

It’s a no-brainer decision for businesses to have their websites. Corporate or business websites should be the go-to portal of your clients if they want to know more about you and your services. 

Seeing as how dense the online market already is, it will continue to grow more for the years to come. This means more competition. And one of your competitive advantages lies in how well you present your brand online—not just on social media sites but on your website, especially on your website. 

To gain a head start, here are web design solutions that will significantly impact your conversion rates from your company website. 

Creative Web Design Solutions for 2022

Businesses that established their websites during the 2010s might not have predicted the power of domain names. Despite that, they still have the upper hand in purchasing simple, straightforward, but striking domain names. 

If you are yet to create your site, make sure to go for a memorable domain name. Go for something easy to remember and easy to say. Names that are a mouthful are challenging to pass on through mouth-to-mouth advertising. 

It’s even more essential now to come up with an SEO-friendly domain name. If you can, include your company’s core keyword on the domain name. On top of that, it’s also ideal to include your place of origin or even its initials. Doing so will increase your chance of gaining local SEO traction.  

On the other hand, if you are thinking of revamping your brand’s domain name, please refrain from including numbers and special characters. Using dashes in the site name confuses. Your clients may be directed to a competitor’s site all because the dash was misplaced. Imagine losing a potential client because of that blunder. 

And if you are eyeing for-sale domain names, make sure to double-check if those are worth their prices. Those who were early into the whole company website game got the upper hand and are now selling those domains. Look into the previous engagement trends of the site to see if it’s worth the money. 

Company websites should drive clients in, and not the other way around. One thing that will ensure that users will have an excellent time exploring your site is easy navigation. 

Easy navigation does not automatically pertain to huge block fonts and areas that easily capture attention. It is also achieved by using a well-organized web layout that weds design and utility perfectly. 

It makes sense for brands that promote simple or tiny living to have a web design that uses minimal design. This type of intuitive navigation system incorporates the brand’s aesthetic and utility. Extra buttons are hidden beside scroll bars, and minimalistic icons usually line at the sides or the top. 

However, you must be careful with how you come up with this setup. This is what Irwin, CEO of Chromatix, said that web design these days should understand the psychology of the target audiences. Irwin emphasized that the aim is always engagement that leads to conversion. 

It’s a common practice nowadays that an entire view of the landing page is more image than text. This is because images are more compelling than words. And, with the perfect set of sentences, that levels up the page entirely. 

Moreover, don’t undervalue the importance of the font style and their sizes. Remember that the font styles are part of your branding. Nowadays, some companies are creating their custom fonts. In most cases, they use the handwriting of one of the owners in an attempt to reach their clients on a personal level. 

There’s something more inviting if the website looks like a handwritten output of the owners, don’t you think? Of course, at the end of the day, the style must fit with your business. 

Interactive typography is also envisioned to take over in 2022. You can easily incorporate it with your handwritten font styles to garner more recognition and site traffic. 

Images add great value to a corporate website, even more so if the images are personalized. Graphics, such as GIFs and short animations, provide the same advantage and even more when used correctly. 

There are sites with colourful confetti cascades on the screen once the user finishes the registration process. Other sites, such as Canva, even incorporate games on their website. When the link redirects to an error page, such as when the product is no longer listed, Canva presents a mini tile puzzle game. 

Not only does this strategy counter the imminent disappointment of the user, but it’s also quite enjoyable and nostalgic. 

The preference for one-page sites is also on the rise and it’s all for good reasons. This design is highly compatible with any device, even with the limited display spaces of smartwatches. More than that, it mimics endless scrolling where users lose track of time in scrolling through your site because each post is more enjoyable than the other. 

Aside from the user experience, one-page websites also support free-flowing designs. It can display a tapestry of elaborate designs that will make your site more memorable to the user. 

Web design isn’t just about what you want your customers to see. It is supposed to be an ideal mix of what you want them to see, and what they want to see from your site. Having a visually appealing site to your business’ main target audience is the key. 

A popular web design trend won’t work for everyone. It’s like forcing an eclectic fashion brand, Kenzo, known for its use of bold and exaggerated colours, to switch to minimalism completely. The switch looks out of touch from the target audience and totally out of the brand. 

Wrapping Up!

Creativity isn’t just a desirable trait, it is a solution. Businesses often fall into slumps when they lack the creative flair that allows them to be relatable to their target audience. 

In the upcoming year, make sure that you are on top of these web design trends. These trends are a mix of the fundamentals of design with creative twists here and there. And don’t forget to tie your design decision with actual research