The dawn of a new era easily signifies the transitioning of new technologies that fund our circular industry to simplify process flow, and how they have leveraged on the wheel of innovation in Digital Marketing as against the conventional mode of marketing.
Worthy as it reads, there is a need to consciously review what the place of science and technology has currently brought us, viz-a-viz the future we see beyond a mirage.
As the new world progresses, Emerging technologies have superimposed many of their services on the wings of Digital Marketing by harnessing the digital space for brand visibility, and in the long run, closing a deal here and there.
What are Emerging Technologies?
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Emerging technologies is a term generally used in describing new technology but may also refer to the continuing development of existing technologies.
When employed in diverse contexts, such as media, business, research, or education, emerging technologies may take on a somewhat different connotation. The word is most typically used to describe technologies that are now under development or will be accessible within the next five to ten years, and is usually reserved for technologies that are having, or will have substantial societal or economic consequences.
What is Digital Marketing?
Digital Marketing is the new sensation of marketing strategy which makes use of electronic devices that may be utilized by marketing professionals to provide promotional content and track its effectiveness throughout the consumer journey. In other words, Digital marketing practice refers to advertising efforts that display on a computer, phone, Tablet, Laptop, and other devices.
Online video, display advertisements, search engine marketing, paid social ads, and social media postings are just a few examples of these Digital Marketing channels. Digital marketing is frequently contrasted with traditional marketing methods such as magazine advertisements, billboards, and direct mail. Surprisingly, traditional marketing is frequently associated with television.
What is the next trend in digital marketing 2022?
Come the year 2022, there would be several newbies sighted as a Digital Marketing trend for anyone ready to stay woke, and get their businesses to thrive.
Some of the pointers include:
1. SEO deployment
Search engine optimization is a technique for improving the quality and quantity of search engine traffic to a website or a web page. Rather than bought or direct traffic, SEO focuses on unpaid traffic. [Search Engine Optimization]
2. META
The introduction of METAVERSE by Facebook after the re-brand has set the ball rolling for other emerging technologies. The choice of growth in Augmented Reality and Virtual Reality technologies are headlines in the way future businesses would relate and the next level to how the Internet space is newly perceived. No doubt, Meta will set the bar considering its large followership, and the place to influence others as a pacesetter. his is a significant wager on the web's future.
3. Virtual workspace
After the COVID-19 outbreak, and the control measures set in place to prevent contracting the virus, most businesses have been forced to review their mode of operation from being the conventional brick and mortar office into a remote workspace of your convenience.
This trend will be seen in the coming year since the OMICRON strain amongst other features is still in the air, and more importantly, organizations have observed that they can save funds with staff working virtually/remotely.
4. Blockchain technology
Blockchain technology has been described as a method of storing data that makes hacking difficult or impossible. A blockchain is a digital ledger of transactions that is copied and distributed across the blockchain's network of computer systems.
Encryption technology will be used in a broader range of business practices by 2022.
5. NFTs
After the buzz around Beeple’s NFT sale worth USD 69,000,000.00, the world has seen more attention in the area of this new digital valuation of intellectual property.
The NFT which is known as Non-Fungible Token has found use in the security of Music, Arts, and other intangible intellectual properties usually via the Internet space.
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