In this ever-changing world of ours, we have come to understand how fast the calendar reminds us of events that we once enjoyed, and suddenly we count them as memories.
A typical example is the world of fashion. I bet you must have seen a friend or neighbor at some point with whom you suddenly felt left out. Why? because they choose to wear fashion gear that is no longer a sensation. I just hope you aren't the example I just mentioned. [giggles]
We can't help it. As days go by, the world gradually gravitates toward the acceptance of new realities. With clarity comes clarity, innovation, technological breakthrough, industrial revolution, and the likes that certainly change the way we see things, and a good example is marketing.
Today’s post will provide you with how marketing has transitioned from the physical routines into our accepted reality, digital marketing.
What is marketing?
This article has been made possible by The Watchtower-Web Design Agency Dubai.
Marketing is simply the art of selling a product or service to an individual, group, or company. It involves sharing with the third-party possible reasons why they need or should want a service or product by the organization they represent.
Traditional marketing has enjoyed different tiers of penetration through several channels, from advertisements in newspapers, television, radio, and also salesmanship.
What is digital marketing?
Digital marketing is simply the good use of digital channels to sell a service or product to people on a digital platform. These could range from email marketing, content writing, social media platforms, content creation, SEO [Search Engine Optimized] websites, and the likes.
Why is digital marketing important?
With the understanding of how fast the world suddenly moves without a beckon, modern organizations need to incorporate digital marketing strategies into their overall business plans if they intend to remain competitive in this present market.
Understanding the flux of daily active online users who are potential clients and customers lurking on the internet, businesses now need to broaden their reach as the world of commerce shifts more and more toward a digital enterprise to avoid being left out.
Online requests now come in a completely new form. A successful company now uses digital marketing as a norm to stay relevant and, importantly, to expand in the future.
Why is digital marketing trending today?
1. Website analytics.
Using digital analytics software that is offered on marketing platforms, we may use digital marketing to observe the precise number of people who have visited the homepage of our website in real-time. Based on how many visitors those marketing channels bring to your website, this knowledge lets you select which marketing channels to spend more or less time on.
2. Less costly.
Digital marketing is far less expensive than traditional and other types of marketing. If you compare prices, advertising expenditures are less than those for other types of marketing. For creative minds that run the content themselves, all they have to pay for is a domain name and hosting [website]. If it is a social media channel, all that is required is internet access.
3. Interactivity.
With the help of social network posts, website commentary, dispatches, and other forms of direct communication, digital marketing enables you to interact directly with the visitors who examine your material. This action demonstrates to the visitors that you pay attention to what they say and think, making them feel respected and a part of the organized community.
4. Healthy competition is possible.
Even so, if you work for a small company, it will probably be difficult for you to compete with the major companies, many of which have millions of dollars to invest in public relations or television ads. There are, thankfully, opportunities to outshine the major firms through clever digital marketing initiatives. This is why you should be here!
5. Influencers are leverage.
The spectrum of your audience is only as broad as your creative eyes can see. When a business understands their brand and seeks market penetration to a certain demographic or cluster, they also reach out to an influencer by virtue of being a celebrity, or just one with a massive audience to agree to help convey a message or advertise and enjoy awareness and traction on the funnel page.
Digital marketing is the new way to go, and you can either embrace it or slowly stay obsolete in business and general appeal. For some, who consider the process as a task, they employ the expert services of a professional to assist in telling their business stories.
The Watchtower, a web design agency in Dubai, is a leading name in the business of web design and development in Dubai.
Oluwafemi Smith
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Aug 24, 2022
The Watchtower Dubai
by Adekunle Oludele
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