From the comfort of my balcony on a Saturday morning, I could stay laid back enjoying a cup of good old coffee from my favourite Hello Kitty mug while surfing the internet for my next travel expedition. Call it life, or call it the digital age, I would say both counts in this time and age.
These are some of the perks digital media has afforded mankind at a time like this. It brings dreams, fantasies, services, and products closer to us than ever before. You would agree that marketing has gone past the patterns of seeking a minute or two of one’s time before selling a service or product. This age is all about disruption.
Digital marketing would appeal to your subconscious with ads that you never paid attention to, and travel destinations you never took note of consciously... digital marketing has made the travel and tourism industry easier, and here is how.
People like The Watchtower - Web Design Agency Dubai have made expertise of skills like Digital marketing to help brand owners permeate online and active users with a call to action [CTA]. The good part is that it works all the time.
How digital marketing has changed the travel and tourism industry.
How about I juggle your memory on the weight of digital marketing, did you know that there were 4.66 billion active internet users globally as of January 2021, which accounts for 59.5% of the global population. 92.6% (4.32 billion) of these total uses smartphone to access the internet.
The travel and tourism industry has enjoyed a quantum leap since the digitization of its services via digital media. The travel and tourism industry before now in the year 2020 alone had through the aid of the internet attributed 65% of their income worldwide to digital marketing.
What is tourism digital marketing?
Tourism is the simple art of travelling to different places or a location to explore a different culture or monument for the sole purpose of leisure.
Time has evolved and services as tourism can now be sold [Digital marketing] to people using images via social media platforms, videos, live streaming, and the newest of the technology: virtual reality/augmented reality [VR/AR] from the comfort of your space here in Dubai or any other spot, compared to when all you had was a good storyteller as a salesman and few pictures that could best tell a tale. What a time to be alive!
Tourism digital marketing is simply the subtle art of selling tourism to a prospective client [which is anyone on the internet by the way] via the use of the digital space.
Marketing is easily compared via the digital space as against the analogue mode of marketing which was limited to print, television, and radio. These days, social media platforms like Tik Tok play a crucial role in the weight of digital marketing, likewise platforms like Facebook, WhatsApp, Websites, etc.
Why digital marketing is important in the tourism industry?
Digital marketing is important in the tourism industry simply because everyone is in the digital space now. If you cannot utilize this platform to your advantage, you may be running at a loss or doing as much work as you should.
We currently have over 61% global internet penetration rate, which means over half of the entire global populace. My point is this: your competitors are in the 61% and if you don’t do it, your loss.
If you want to be heard in today’s age, you need more than good service, colourful letterheads, and customer-centric staff. While these counts, leveraging on the digital market is an edge for every business owner out there.
How does digital marketing in travel and tourism differ from other forms of marketing?
1. With the advent of digital marketing in travel and tourism, marketing is relatively easier as bookings, accommodation and other features for a trip can be easily accessed.
2. Tourism companies can include URL [Uniform Resource Locator] which is a link that shows what you should expect upon arrival to a destination.
3. One could have access to chat directly with a client via the chatbot or access the FAQs where necessary.
4. A client can surf the internet by themselves and negate or accept what the tourism company proposes as a service.
While the need for a Salesman is still key to maintaining communication between the organization-to-a client, especially for those in the Baby boomer generation who seek a physical person for dialogue than digital devices, Digital marketing has eased the sense of marketing in all sectors.
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