How do you measure the success of your SEO campaigns?

Whoever invented the ruler must have ruled a group of people at some point, I guess.  

With the use of the tangible metric tool called ruler, measurements have been carried out to form qualitative data. Likewise, in the digital age of media, similar authority holds with a form of metric determining how qualitative a data would be, or otherwise, however, this time the metric is not tangible. 

My concern therefore wouldn’t be out of place when we have no tangible metric, especially when success has been termed relative by popular belief. So, how best can one have a common metric tool to fit every form of data analysis, especially for SEO [Search Engine Optimization] campaigns? 

Today we shall consider how to measure the success of your SEO campaigns using Google Analytics. 

An SEO campaign is an organized attempt to increase the Google SEO rankings of a page or website. It's a well-defined strategy, generally, a long-term project, that comprises a variety of strategies to reach a business goal, such as becoming discovered by search engines and gaining a higher ranking on Search Engine Result Pages (SERP). 

Yes, you can measure SEO campaigns as inquired. However, determining the performance of your SEO operations may be more difficult than it appears, since it requires a thorough examination of a large amount of data.  

This is because to measure SEO campaigns, a lot of data is required to keep track of, from keywords to organic traffic to backlinks, and each performance indicator has the potential to make or ruin your SEO effort if there is a form of error. 

Yes, you can use Google Analytics for SEO. The thing is, Google Analytics is a web analytics service that provides data and analytical tools for marketing and SEO. One of the merits of Google analytics is that with a Google account, anyone could enjoy their service, which is part of the free Google Marketing Platform. 

Google Analytics is one of the most utilized tools for SEO especially when the webmaster tools and the search engine is of the same brand. 

With the Google Analytics tool, you can leverage the tools to maximize your SEO efforts and discover quick wins for your campaign, since it provides tools that help you visualize your user journey which includes landing page of visitors and the actions taken, likewise the date of occurrence. 

One can track the progress of a domain name with SEO either organically or through non-organic means. The organic means could mean by the initiation of just pure creative content to generate organic traffic, organic conversions, keyword inclusion, competitor analysis. 

Further on the subject could be Click Through Rate [CTR], Domain authority, Bounce rate, and Page speed. 

The role keywords play in Google Analytics is sensitive especially when they determine the authority your domain carries upon SERP. While you may not be able to identify keywords through the aid of Google analytics. 

To go about this feat, it is important to remember that you can’t use Google Analytics itself for keyword rankings, as it would not show any of that data due to privacy settings.  

I recommend you use Google Search Console to view the search terms/queries people use on Google to find your website. 

Ok, so let’s get to it. To locate and track your Google Analytics keywords, you'll need to do the following: 

1. Google Analytics should be linked to your Google Search Console account. 

2. Navigate to Acquisition - Search Console - Queries in Google Analytics. 

3. By clicking on the headers, you may sort your keywords by clicks, impressions, CTR, or Average position, the choice is yours. 

4. Proceed to select one of your URLs [Uniform Resource Locator] in the Acquisition » Search Console » Landing Pages report to discover what users were looking for on Google to locate that page. 

5. Install the MonsterInsights plugin to enable you to view the top 50 search phrases on your WordPress [as the case may be] dashboard at any moment, and then click the button at the bottom of the report to get straight to the Google Analytics report. 

 

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