How does Advertising Affect Consumer Purchase Decision-making?

A good old Chinese proverb goes thus: “A man without a smiling face must not open a shop”. Quite a thing, I must say. I believe this is a renowned strategy that always influences purchasing power or the decision-making of a customer. 

Customers love a warm reception, good communication, the ability to be understood timely, and yes, a good customer service dowsed with a warm smile, and yes, with a quality service/product. This is not so much to ask for right? But, in an era where most transactions are completed online, owing to COVID-19 and its regulations, must all decision-making be based on physical appearance?

From analogue to digital advertising, where commercials are made on virtual platforms such as social media, the internet, email, and other channels, advertising has tasted a bit of philosophy. Today's question is, "Are these effective?" If so, how can advertising influence a consumer's buying decision? In today's article, among other things, this will be clarified.

Before we go any further, it's important to note that The Watchtower is the brains behind this stunning work. The Watchtower is a top and award-winning SEO, mobile app development, and web design studio in Dubai, devoted to providing fantastic content to its readers every day.

Advertising is defined as a commercial communication that uses an openly sponsored, non-personal message to promote or sell a product, service, or concept, according to Wikipedia. Advertisement sponsors are often businesses looking to market their products or services across several platforms.

The word consumer is simply the end-user of a product or service. The consumer seeks a product or service from a brand solely for self, or a relation, and not for a business or a corporate entity as the case of business-to-business [B2B] relationship. 

The truth is that advertising is make-believe. It is a careful art of appealing to the audience’s subconscious for their wants/needs/desires. While advertising as a process may not be true to the wonders or the magic they claim, the intent is to up the chance of retention and consideration should the audience ever need/want the service/products at present or in the future. 

Many at times have wondered if advertising is nothing but a show-off and total waste of money. Here’s a good trick to answer your question, well, this is if you pay attention. When next you visit the grocery store or mart, pay attention to the names of products/brands you see on the shelves, does any ring a bell? Especially those you are yet to use or a friend mentioned to you. It is there; retention!  

Advertising would always and always influence your buying habits any day... especially the ones done well. 

No advert has ever been created to nurse an ulterior motive of a product or service; their aim at all times is to creatively permeate an aura of attraction and warmth towards the brand. While their CTA [Call to Action] may not be so immediate, if the adverts are done so well, especially if it has a catchy phrase or jingle to it, it would surely influence the customer’s choice when need be. 

This phenomenon is psychological, it is based on how the brain picks things that stimulate the individual, such that whenever anything close to that service or product advertised is required, the brain immediately fetches an array of options usually in a hierarchy of what best appeals in its information bank. 

The ultimate aim [CTA] of advertising is for the audience/consumer to buy the product or service. The process of adverting starts with the customer being mesmerized with what is seen or told, and if it fans the audience’s amazement or desire, it may not be instantaneous, but it will pull through to the consumer taking the purchase action. 

Influencers are testifiers of the adverts they create. They simply attest to the service or product in which they showcase, and with active followership, in their craft or dignity they have portrayed, the advertised product or service leverages on the integrity of the influencer/their followership and appeal to their audience to purchase product or service. 

 

Advertisement is an art; it is deeper than just a mere commercial, since the brain records all, so do it well. 

For your Digital Marketing adverts and similar placements, The Watchtower - Web Design Agency Dubai is your right-hand man any day.