In my previous post, I mentioned how effective and intentional content creation can be of help to a business or brand. For a promising business brand or personal image branding, the need to always ensure that witty content is churned out whenever a post is done is tantamount.
While content creation is next to none, location-specific content marketing is another interesting part that should interest you. While information remains powerful regardless, the audience is a greater determinant of its understanding and response, especially when you have a CTA [Call to Action].
This post is intended to give you a better understanding of what location-specific content marketing is and how it can be beneficial to you.
What is content marketing?
Content marketing is the creation of information for people, stirring them to take action towards the purchase of goods or services. Wikipedia best puts it as a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
What is location-specific content marketing?
This is a more defined type of marketing that provides specific information to an audience within a location.
Location-specific content marketing is aimed toward an audience, and therefore, their information may not appeal to another set of locations. It is best applied to immediate, result-driven schemes.
How location-specific content marketing can help you
1. You are assured of reaching a specific audience.
By producing location-specific content, you can reduce your competition in the SERPs [Search Engine Related Pages] and focus on potential clients searching in an area. You can use your Google My Business page, how-to articles, online newsrooms, location pages, and more to localize your content.
All you have to do is conduct keyword research before writing any material. Consider a broad subject and decide what expressions and terms people will use in online searches. For instance, a person looking for a grocery store will frequently see a selection of Google Maps listings.
Different kinds of location data are sent to various search engines. You are guaranteed to get more buzz when you streamline your strength to phrases that are most likely to result in sales by using location-specific content or meta descriptions.
2. It will increase Interaction.
Location-specific information is clear-cut CTAs [Call to Action] to enhance response rates while selling a product or service. Even though the content is essential at every point, it is insufficient to reach everyone on the planet. Hence, there must be an intended audience where they congregate and you seek to reach them. This process may sound easy, but there’s a need to conduct both qualitative and quantitative research to ease your focus.
3. It will serve for the long term.
You can target potential customers nearby by writing about what they need to do in that region. Long-term content strategies do not aim for readers’ quick responses but to create long-term customer relationships by providing value and relevance at every opportunity. Long-term marketing helps nurture customer relationships and ensures that all the demands of the clients are met with satisfaction. If your content can provide excellent value to the target market, it will be a valuable investment for your business.
4. Mobile marketing is possible.
Location-specific marketing makes use of the portability and multimedia capabilities of mobile devices. Incentives and promotions that are location-based are excellent ways to ensure engagement for mobile users. This guarantees easy results since most of the active decision-makers in the digital market conclude actions using smartphones.
With the use of these technologies, marketers may provide highly targeted promotions to particular consumer groupings in a locale or target customers inside and outside of stores based on their prior consumption behavior and interests.
In conclusion, location-specific marketing is an intentional scheme of selling that will garner a qualitative interaction that translates into conversion. It helps maximize possible clients while satisfied customers can then share their testimony of customer service.
For quality information on digital marketing, SEO, content marketing, mobile app development, social media marketing, film, photography, and video production, visit The Watchtower, Dubai, and London websites.