The field of Search Engine Optimization (SEO) is complicated and ever-changing, but the basics are simple to understand, and even a little SEO experience will make a huge difference. There is also a lot of free SEO education available on the internet.

This guide is intended to cover all major aspects of SEO, such as identifying the terms and phrases (keywords) that can drive eligible traffic to your website, making your site search engine friendly, creating ties, and marketing the unique importance of your site.

The field of search engine optimization is complicated and constantly evolving.

This SEO for beginners guide will teach you:

• What is SEO?
• Best Practices for Keyword Research and Keyword Targeting
• Best Practices for On-Page Optimization

What is SEO?

SEO is an abbreviation for "search engine optimization." It is the method of increasing the quantity and content of website traffic, as well as brand visibility, through non-paid (also known as "organic") search engine results.

Despite the abbreviation, SEO is as much about people as it is about search engines. It's about figuring out what people are looking for online, what responses they want, what vocabulary they're using, and what kind of content they want to consume. Knowing the answers to these questions will allow you to interact with people who are looking for the solutions you have online.

Knowing the audience's purpose is one side of the SEO coin; the other is presenting it in a manner that search engine crawlers can identify and appreciate.

Best Practices for Keyword Research and Keyword Targeting

The first step in search engine optimization is to figure out what you're optimizing for. This entails determining the terms people are searching for (also known as "keywords") for which you want your website to rank in search engines such as Google.

Sounds straightforward enough, doesn't it? Unfortunately, it is not always that simple.

When deciding which keywords to target on your website, there are a few important considerations to consider:

Competition – As in any market opportunity, you should understand the possible costs as well as the chances of SEO success. Understanding the relative rivalry (and probability of ranking) for specific terms is important for SEO.

Search Volume – The second thing to remember is how many users (if any) are looking for a certain keyword. The greater the number of users looking for a keyword, the larger the audience you stand to meet. In contrast, if no one is looking for a keyword, there will be no audience to locate the content by quest.

Relevance – It may seem simple at first, but if a word is commonly searched for, that's great: but what if it's not entirely applicable to your prospects?

For example, if you sell web and app development software, you don't want to appear in searches that have little to do with your industry, such as "fashion accessories."

Best Practices for On-Page Optimization

If you've created your keyword list, the next move is to incorporate your intended keywords into the content of your website.

Some of the elements you should consider in On-Page SEO are:

Alt attribute

An alt attribute is an HTML feature that lets you have alternate details for an image if the user is unable to see it. Since your photos can break over time (files are removed, visitors are unable to link to your site, etc.), providing a useful explanation of the picture may be beneficial from an overall usability standpoint.

Meta description

Google has some chances with what appears in search results, so your meta description does not always appear, so if you have a convincing description of your website that will entice people searching to press, you will significantly boost traffic.

Title tag

The length of a title tag shown by Google can vary. If at all practicable, incorporate the primary keyword, and if you can do so in a normal and convincing manner, have any similar modifiers around the phrase as well. Keep in mind, though, that the title tag is always what a searcher uses in search results for your page. Since it is the "headline" in organic search results, you should consider how clickable the title tag is.