How to Make Facebook Ads More Effective for Quality Website Traffic

Efe Dickson
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Aug 08, 2022

Relying only on organic traffic is no longer a sensible strategy in 2021. Without using paid advertising, it is challenging to get visitors to find your website due to ongoing Google and Facebook updates. Don't worry, though; with the assistance of this post, you can make the most of Facebook advertising to deal with that problem and deliver the relevant visitors your website needs.

Depending on your intended goal, Meta offers a variety of optimization choices when you create a website traffic campaign in Meta Ads Manager.

You should use tracking software, like Voluum Tracking Software, and the Link Clicks Optimization option if you want both volume and link clicks.

However, you should often use the Landing Page Views optimization option at the ad set level to prioritize quality over quantity.

Facebook traffic ads: What are they?

Five campaign goals are available when creating a new Facebook or Instagram ad: interaction, app installations, video views, lead generation, and, of course, traffic. Facebook traffic advertisements are those that employ the traffic goal and can direct users to a website, a mobile or desktop application, or a Messenger discussion.

The picture or video you pick for your ad is the first thing Facebook consumers view when they browse through their page. It must be appealing enough to attract their attention, get them to stop scrolling, and force them to read the copy of your advertisement. When choosing your creativity, there are a few things to consider.

1. Use only top-notch pictures.

Although it might seem clear, not all advertisers adhere to this straightforward guideline. Facebook will also restrict the audience for your ad based on the resolution of your image. Every time you produce an advertisement, try to utilize photos with a resolution of 1,200 x 1,200 pixels.

2. Make fun innovative photos and videos.

Create designs utilizing entertaining templates to make your advertisements stand out! Numerous layouts are available on Canva, Desygner that are assured to match your brand and style. Or, you may utilize the templates offered by Vimeo to make engaging videos that are certain to grab your audience's attention.

3. Use only a few words.

By restricting the reach of their advertising, Facebook penalizes marketers that include too much text in their creatives. Although they have begun to relax the guidelines, it is still advisable to minimize the quantity of text in your advertisements.

4. Use attention-grabbing phrases like "20% off" or "on sale today."

After capturing your audience's attention with an eye-catching image or video, turning that attention into a click to your website will rely on intriguing ad text. To create high-converting text, use these guidelines:

5. Specify your offer.

The key to high-converting Facebook advertisements is to have a strong, engaging offer that distinguishes your company from competitors and entices your audience to click through. Try a Facebook-exclusive discount code, for example, to help you measure your return on investment.

6. Identify your target audience.

According to studies, opening your ad by singling out your target demographic may raise click-through rates by up to 13%. Try addressing your audience with precise terms that they may easily identify with.

7. Create a powerful call to action.

Your Facebook advertising should ALWAYS have a clear call to action. It will assist your target audience in determining what the ad is about, what your offer is, and what they will gain by clicking on your ad.

8. Split-test

Finding the combination of ad language and image that most appeals to your target demographic is crucial when running Facebook advertisements. It could not be true. What you believe will work.

You may find out what your audience responds to best by split-testing two to six advertisements with various text, offers CTAs, and creatives. Test your various adverts for a week before turning off the ones that aren't doing well until only one or two remain.

9. The target market

Even if your text and creativity are flawless, improper targeting will cause you to waste money on non-qualified audiences that are unlikely to become active clients.

It's crucial to understand whom your target audience is before launching a Facebook marketing campaign. The conversion rate increases with more knowledge of the customer's characteristics and preferences. If you are just getting started, you may look at your Google Analytics account to learn more about your target persona's hobbies, age, sex, and location.

Simply adjust your Facebook ad targeting to reflect your findings after you have a solid understanding of who that persona is. If necessary, set an age restriction, specify boundaries for the geographic region you wish to reach, and select certain hobbies from among the hundreds of selections.

Additionally, you can upload a list of your current customers and build a lookalike audience of people who share your list of customers' demographics and interests using the Custom Audience tool found within your Facebook ad account.

You are ready to start advertising after your ad creativity, copy, and targeting are finished!