How to optimize SEO

To a business brand, Search Engine Optimization is that prized friend you must have and understand their uniqueness to maximize the best of relationship. 

Just like the place of relationship is golden and a conscious effort in understanding each other’s uniqueness while willing to seek truce for the achievement of common goals is pretty much vital, business owners know better the place of relationship, and therefore have one thing in common, which is: to be heard or seen. 

Search Engine Optimization is simply the practice of optimizing web pages and their content so that visitors looking for phrases related to your website may find them quickly. 

In this article, I will be guiding you on an easy path to optimizing SEO for your brand and platform. 

May I remind you that every day, billions of searches are made on the internet, which translates to a massive volume of targeted, high-intent traffic? 

While a handful would look for certain goods and services to make a purchase, these searches are recognized to have commercial intent, which means there is an intent to make a purchase of either goods or services within search. Below is how to make the best of it. 

User behavior reports and traffic statistics from Google Search Console [GSC] will help you comprehend your data. The number of people who visit your page and what they do on it. 

GSC data records critical metrics like number of sessions, number of unique sessions, bounce rate, etc., while user behavior reports will show how users act once they are on your site's landing page. This helps to analyze for example the page that gains more traction while users visit and then you can maximize it where necessary. 

There is a need to go beyond the use of random words and waiting on fate to make it rank. As the world is evolving, there is a need to implore the use of tools like Ubersuggest which helps with the generation of long-tail keywords that could be of interest to the user and then include in your content. 

When creating individual pages, on-page SEO optimizes important elements such as headlines, sub-headlines, URL slugs, and meta tags. 

It's worth thinking about including a major term in the title, especially at the beginning. Maintain a strong sense of your major and associated keywords throughout the body content, including the picture. 

Off-page SEO, also known as off-site SEO, is the process of optimizing a website using external sources. Guest blogging, social media engagement, influencer marketing, and brand mentions, and the likes to help the website rank higher in search engines. 

Backlinks also have a significant impact on SEO. You don't want links from low-authority or small websites, so ensure your backlinks are credible and have a great following. 

While this is a tool that never fails, the place of good content can never go wrong, however, there is a need to also factor the length of the post as quantity also counts for this. Reviews have shown that most articles fall around 1600 words for standard practice and helps Google’s metric in identifying you in the Search Engine Result Pages [SERP] 

With more people visiting websites via mobile devices and the advent of Google's mobile-first index, focusing on mobile-friendliness may even help you rank higher. 

The most straightforward answer is a responsive design; and you can seek solace using WordPress themes which has responsive design built-in for free or for a fee, so you don't have to worry about adding any extra codes. 

You can optimize SEO, have the easiest domain name to remember, rank on Google but upon a visit to your website, it takes an eternity to load. Not fair! 

When it comes to SEO and possible conversions, page speed is crucial. If a website takes an excessive amount of time to load, you will most likely exit the page or you happen to be filling out a form that won't submit because of the slow speed, chances are high that you will opt-out. 

A smarter way would be to consider the use of Google’s PageSpeed Insights to show information about how quickly your site loads on all platforms and what you can do to improve it. 

Now that you know the tricks to optimize SEO for your website, you have no excuse not to rank higher on Google and other search engines. 

For more information on SEO optimization, SEO techniques, and Digital marketing, you can always rely on The Watchtower - Web Design Agency, Dubai.