The use of social media as a tool for anything can never be over-emphasized. Information dissemination with little or no cost just got cooler while having fun. To think they said you cannot mix business with pleasure. [Scoffs]
It gets clearer each day; old dogs cannot do new tricks. If you seek a strategy for market penetration and feedback channel as a brand or entity, the best new trick to go about would be social media.
In this article, we shall be reviewing how to leverage the new tool of social media for marketing purposes. If you are a conventional marketer or salesman, be of good cheer, this would not take your job if you also note how best to inculcate into the new reality.
Below are 7 steps to harness social media for your marketing advantage.
1. SET GOALS
There is a necessity to define your mission. As time passes, this will assist to checkmate your progress pace. The goal is to ensure your social media aims should correspond to your company's overall goals.
Apply the "SMART" [Specific, Measurable, Attainable, Relevant, Time-bound] strategy to your objectives. And then don’t forget to review your metrics while determining the project's success. While likes and comments are healthy, these are not a determinant, rather consider KPI [Key Performance Indices] that have a direct influence on the business.
2. UNDERSTAND THE AUDIENCE
You will be able to generate bespoke content if you are in sync with your audience. While getting to know your audience, you may develop a profile of your ideal follower to have a better sense of what you're searching for. Look for actual data on the profiles of different network users and the statistics of your page; this will not only help you develop your plan but will also make your social media advertising more successful.
3. KNOW YOUR COMPETITION
Don't get too excited just yet; your rivals are also utilizing social media, which means you can learn from their activities and apply them to your marketing strategy.
A competition analysis might assist in determining who your rivals are and what they do differently. With a worldwide picture of consumer expectations in your industry, you will be able to assess and recreate accordingly.
When it comes to assessing the competition, social listening may also be an asset. It is thus necessary to maintain track of rival brands and keywords in your sector while also tracking results.
4. CREATE ACCOUNTS
It's time to get started! At this stage, you must be very clear on which social channels you intend to incorporate in your marketing strategy and what your approach will be for each of them. You may, for example, utilize Instagram Stories to offer instructions and Twitter for customer service. To narrow your networking presence even further, try crafting a goal statement for each channel in one sentence.
Once you've determined which channels you'll use, it'll be time to establish new profiles or improve the ones you already have. Fill up all of the information boxes and use keywords that are relevant to the users' search patterns.
5. CREATE A CONTENT CALENDAR
While valuable content is key, delivering it at the appropriate moment is a Master key.
A smart content schedule could help you optimize the effectiveness of your articles while also making your work considerably seamless.
What the content calendar does is include the dates and hours for each type of material to be published on each social media channel. It's the ideal location for organizing all of your social media activity, ranging from photos, blog articles, and videos.
6. TEST, REVIEW, AND RESTRATEGIZE
Creating a marketing strategy is an important initial step, however, keep in mind that it will never be flawless the first time. Furthermore, social networks are a dynamic environment, so you will need to adapt to user behaviors that change periodically.
As a result, it is imperative to incorporate frequent checks and tests in your strategy to assess what you're doing and identify where you might improve. As a result, your social media presence will be more effective compared to where you started.
7. PROVIDE VALUE
If there is anything that got you started as a brand, it was to provide value to your audience. As a result, whatever you do, avoid being caught in the mob of quantity over quality or the mirage of likes and plays. Maintain your emphasis on value. It may be anything, as the list is limitless in the service industry, but never lose sight of the fundamental value.
This component of social media is responsible for attracting the proper audience to your business, enticing individuals to follow you on social media, and giving room for viral marketing.
For more details on the advantages of social media, Digital Marketing, and SEO, you can always trust The Watchtower, the best and award-winning Website Development Company, Dubai
Oluwafemi Smith
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1.5K Views
Jul 15, 2021
The Watchtower Dubai
by Oluwafemi Smith
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