Shopify is one of the most popular e-commerce platforms at the moment. And as e-commerce grows, so does the competition. This has, in turn made it difficult to differentiate your store from the rest.
Having the best products isn’t enough. You also need to attract traffic and turn it into successful buyers. One of the most effective strategies to achieve this is integrating chatbots.
Chatbot technology is one of the driving forces of e-commerce stores today. With it, e-commerce store owners can cut the time they spend on clients’ support by more than 35%.
So, what are chatbots? These are tools that imitate human-like behaviour and responses in customer chat boxes. These enable e-commerce businesses to automate their sales and marketing processes.
Shopify chatbots offer real-time solutions to clients’ problems and queries. They also provide meaningful answers, which ultimately lead to increased sales.
Setting up your e-commerce store with an effective chatbot helps reduce manual work. It enables you to automate returns, resolve questions, check inventory, and track orders.
This article talks about the ways you can integrate a chatbot into your Shopify e-commerce store.
Integrating Shopify Chatbot into E-Commerce Stores
Shopify chatbots have brought transformation to the e-commerce world. The following are some advantages that come with the use of Shopify chatbots:
- Increased revenue
- They’re cheap to develop and maintain.
- They increase sales.
- They resolve the client’s questions
- They provide a cross-platform presence that enables you to cater to a wider audience
Now that you’ve got a hang of what chatbots are and what they can do for your e-commerce, let’s find out how to integrate them.
1. Choose an Effective E-Commerce Chatbot Based on Your Needs
Online business owners must understand the functions of e-commerce chatbots and their needs to be addressed. That way, they can select the best bots that are perfect for their stores. With thiswell-constructed Shopify chatbots
, Shopify stores can upscale business operations exponentially.
Choosing an effective e-commerce chatbot is the first step for online entrepreneurs. As mentioned, chatbots use different strategies to sell products.
When you fail to see your desired product on a website, the e-commerce chatbot can suggest relevant products with a cross-sell strategy. That is one of the desirable features of a good e-commerce chatbot.
E-commerce owners must keep the client conversation in mind when integrating chatbots. That’s because visitors to their websites can ask complex questions repeatedly. This is where chatbots come in to fix the conversation.
Unlike rule-based chatbots, AI chatbots can fix up a conversation. The chatbots learn from previous conversations, which enables them to answer questions by understanding the user's intent.
Being able to redirect conversations should also be one of the features of a good tool. If an AI chatbot doesn’t understand a question, it redirects the conversation to a live chat agent. Redirecting clients to a live agent prevents them from leaving the website without an answer.
2. Create Welcome Messages for Your Client’s Users
Create your client’s welcome message for users that have activated the chatbot. This will be the first interaction consumers have with the Shopify chatbot. Thus, e-commerce store owners must ensure that it’s non-intrusive but very conversational.
Social media users, for instance, have personal profiles. You can tap into this and address clients by their names. Remember that default welcome messages can take any structure you want.
Some people prefer hiding the fact that it’s a chatbot communicating with clients. Others, however, like to inform clients that they are bots early on.
Note that it’s important to adopt the kind of language your clients expect from you.
3. Establish the Conversation Navigation
This is where things are likely to get a little complicated. But, it can also be straightforward if you understand the type of questions clients are likely to ask.
Suggesting what users should input at this stage of the process isn’t easy either. That’s because there are different kinds of businesses.
Think about the common types of questions your clients are likely to ask based on your kind of business. Then input those questions into the conversation navigation.
4. Set Up Conversational Blocks
It’s important that e-commerce store owners set up conversational blocks. These are automated responses that enable you to escalate questions. They also help in further progressing the conversation.
A URL is one of the blocks that you can use. That means that if a visitor clicks on the button, they’ll be directed to an external website. This is beneficial if, for instance, a client’s business depends on external services.
You can also have another block that caters to phone calls. This block will launch a call if a client is interacting with the chatbot using a smartphone.
5. Integrate a Chat Dialogue
This is where you create the content displayed when specific questions are asked. There are several ways for which you can enter text for the user to read. A text card would be a simple approach. That way, you can just add text into a block for easy replies to certain questions.
Chatfuel provides a typing function that creates the illusion that the chatbot is physically typing the replies. This helps to create a more human feel. This approach may seem irrelevant. But, typing is very important as it helps to add an element of realism.
Chatfuel also enables you to send images and galleries, which are important for users with an online portfolio.
6. Finalization of Chatbot
This is the last stage of your journey and it’s also where the magic happens. This is where users infuse AI into the Shopify chat creation. You only click on the setup AI link on the navigation bar.
To set up the client’s AI, you have to allot time to anticipate possible questions the chatbot could be asked. Then come up with answers to each of the questions. During this stage, you can input the answers manually. Or, automatically direct users to previously set up blocks of content.
As part of completing the setup process, you’re required to launch your client’s chatbot. After the setup of the bot, you need to find some interactions for it.
Promote your page and get prospective clients with different needs to make inquiries. This way, you’ll be able to know how the Shopify chatbot performs.
Final Take Away
With these easy considerations, e-commerce stores can install Shopify chatbots. They can then use their newly created Shopify chatbot to improve customer support. They can also improve customer experiences and lead generation.