Promoting businesses via Internet Marketing Services has been observed to take a giant leap by achieving an exponential growth. But the question raises is why?
This question may be answered by some of the statistics
· Around 4.5 Billion people (approx. 59% of the global population) are the active internet users. (Source: Wikipedia https://en.wikipedia.org/wiki/Internet)
· An average human being spends around 6hrs and 30 minutes online every day. (Source: Bond Cap, 2019)
· 91% of the internet users visit online stores.
· 84% carry out online searches for a product or service to purchase.
· SEO has a conversion rate of approx. 14.6% as compared to 1.7% of traditional outbound method i.e. nearly 8.6 times. (Searthitlocal)
The above facts are more than enough to define the importance of the internet in the marketing services. With such kind of gigantic customer base, internet marketing services are witnessing an exponential growth because internet now has become the most favourable place to advertise. The evolution of plethora of the internet marketing agencies providing online marketing services is the proof for this leap. Among all of them, The Watchtower stands strong with its premium quality of services and highly experienced professionals. Apart from the tonnes of positive statistics, the internet marketing services do have lots of advantages over the traditional marketing methods.
Ø More Convenient Marketing Form & Fast Service
Everyone wants to be in the comforts of their comfort zone and the internet marketing services do provide the same to the customers. The wider extend of internet and its easier accessibility make more and more people to reach any of the market in the world with an online presence. The online marketing defines the meaning of globalization completely on a new level, where the customers have the privilege to shop for any product from any of the brand without even visiting that brand physically. People can order their desired product from the comforts of their home and also get the option to track the each and every movement of their products from the company to their home. So, the online marketing service is really an amazing option for consumers because it provides them multitude of conveniences and a more comfortable shopping experience than the traditional marketing.
Ø Easy and Accurate Targeting
How wonderful will it be when the businesses can promote their products and services to the targeted audience and run their advertising campaign to a particular demographic region. This will save money as well as make online marketing specific for a business. This is exactly what the internet marketing services provide to the businesses. The businesses will have the option to define their target audience and target demographic region for their ad campaigns. More specific the target, more will be the profit.
Ø World Is Your Market
By advertising your products or services on internet, the entire world will become your market. And this is one of the biggest advantages of the internet marketing services. With the help of the aggressive SEO for a few months, you can secure millions of viewers and can reach to huge audience across the globe. You will be available with your product and service to your targeted audiences around the world 24/7 without even making them to move away from their comfort zone. It is the boon of the internet marketing services that a business can reach easily to offers its product and services to its targeted audience around the globe.
Ø You Strategize Methods, Your Website Cultivates Result
Your foundation in the online marketing i.e. the website needs to have an efficient, fast and easy to use interface. This will make a raise in the web traffic when multiple of users will access your website for different tasks like scrolling through the website, making some purchase, numerous transactions etc. at the same time. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide the customers an exceptional shopping experience.
Ø Diversification Leads to Profitable Business
Diversification means to use multiple of tactics and strategies to reach your goal. This diversification plays a very important role in the marketing and advertising campaigns when you target your audience specifically. With online marketing services, diversification becomes easier and it becomes possible for you to run multiple marketing techniques simultaneously to implement your marketing campaign in a better way.
Ø Better Relationship with Customers
It is a common thing to notice in the traditional marketing methods, where the business personnel always give a business card to contact them in the future whenever the customers need their service again. But what happen next, in maximum such cases those business cards get misplaced by the customers and then the link between them breaks for any future reference. This problem is completely solved in the internet marketing services where each and every communication between customer and the brand is done on the email. Apart from the emails, customers also follow the brand on the numerous social media sites. So here customers don’t need to preserve any business card to make a contact instead he/she can get the contact info very easily whenever they need the brand’s service again. Also, the brand has the option to make customers aware of its new products, services and offerings in the real-time basis via multiple advertisements. This all happens with the introduction of the online marketing services by which the chances of customer retention with the business raises and the integrated methods of quick communication make the customers stay up-to-date with the brand.
Researching, analysing and purchasing a product or availing a service from the comforts of the home without even going to the physical address. The internet marketing adds a lot of ease in our life for many of other important works which ranges from purchasing daily household items to the ultra-expensive things, from availing normal local services like electrician, window fitters, roofers, junk removals etc to scheduling an online tour of model homes before making a purchase decision, from playing games online to searching and hiring the professionals, its all become so easily accessible to us and all credit goes to the vast expansion of internet services and its easy accessibility.
It has been evident from many of the data and statistics presented by various world’s leading statistical agencies that now-a-days people have shown their positive support towards the online marketing services. Unlike multiple mass marketing methods which emphasizes on the projecting the interests of the local audience by the means of radio, newspaper, pamphlets, print media etc, the internet marketing services allow companies to nurture and flourish a more personal and healthy relationship with their customers from any corner of the world. With the online marketing methods, now the companies can deliver content to their customers in a more precise, highly targeted and efficient methods. This method of marketing is really very personalized and cost-effective as compared to the other traditional marketing services.
With all the benefits under its hood, the internet marketing service can offer all the businesses to develop a professional online marketing campaign by targeting their audience and geo target, to attract more and more customers towards their products and services. Making customers aware of brand’s new arrivals in any department will always make a healthy relationship between customers and brand. By optimizing online marketing methods like email marketing, social media marketing, pay per click etc. a business can get what it demands from the marketing campaigns. We have observed and it is also proved with lots of statistical proofs that the internet marketing services have seen an exceptionally phenomenal growth in the comparison with the traditional marketing methods, and the reason for this is very clear now.