Canva is a simplified design tool that can be accessed via your web browser as well as the iOS/Android app store. Its simple drag-and-drop interface is simple to use, even for those who aren't particularly tech-savvy. Though it does not give users nearly as much freedom as tools like Adobe Illustrator or Photoshop, it is jam-packed with useful, entry-level design features. Canva is a useful tool for quickly creating social media graphics, YouTube thumbnails, and email marketing graphics. Canva is free to use, but it also has a feature-rich paid option.
R-L Founder Melanie Perkins, Co-Founders Cliff Obrecht and Cameron Adams
Canva's best feature is that you don't need any design skills to use it, and the learning curve is extremely short. They provide great templates that you can customize for your brand, making it simple to create nice designs even if you don't have an eye for design.
Whether you're creating social media graphics or designing invitations for an upcoming event, graphic design has a wide range of applications. The facets of the design world are complex, ranging from font pairing and scale to alignment and white space. Everyone makes mistakes, and they can be the most important part of the learning process. Design is all about trial and error, so push your designs to the limit because the creative process is rarely finished. Canva is a simple tool for being creative, breaking rules, and honing your design skills by coming up with new and innovative ideas. At the end of the day, graphic design is all about experimentation and exploration.
When you work with a professional graphic designer, you are unlikely to rely on homogenized, pre-made templates whose intellectual property may be owned by someone else. Good designers create completely customized assets from scratch and should provide clear guidance on who owns the intellectual property rights to their finished products.
Though graphic designers do not claim to be intellectual property experts, they do have experience with image royalties and licensing. Reputable designers will be able to source high-quality images that are either properly licensed or royalty-free, reducing the possibility of future legal issues. Navigating the nuances of image rights and royalties can be difficult if you are not in the industry. But here's a quick tip: never use images you found on random websites or through Google Image Search because you never know who owns them. There are numerous royalty-free image resources available, such as Pixabay, Free Range Stock, and Skitterphoto.
Canva is disliked by some designers for a variety of reasons. Some are concerned that it will harm the graphic design industry. Some people believe that Canva's designs are too homogeneous. Canva is the most popular online design tool, and it frequently encourages users to use its pre-designed templates and asset libraries. This can lead to very formulaic designs that are strikingly similar to those used by other brands that use Canva. This may not be a problem for smaller-impact, fast-paced graphics like social media posts, but if you need a design with a little more staying power, you'll probably do much better by commissioning an experienced graphic designer.
Graphic designers and free design tools can coexist successfully. We recommend working with a skilled brand designer to lay the groundwork, which includes developing an actionable brand strategy, creating a logo, developing a complementary color scheme, and designing your most visible long-term collateral.
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