For numerous online business owners, print on demand is a rising source of side income. The rise of Print on Demand (POD) companies like Teespring, Redbubble, and Merch by Amazon has made it simpler than ever to launch an online clothing company without having to put any money up front.
Are you new to print on demand?
A print-on-demand (POD) vendor creates and ships the printed goods whenever an order is placed from your store using a design you make for products to be printed on them.
Print on Demand is a popular side business for many people, even within Printing Press in Dubai
. After stocking your store with goods, you may start earning money from it while remaining absolutely passive.
The "put it up and leave it" method may be for you if you occasionally only need very tiny money. But if you want to expand your brand and clientele, you'll need to engage in routine marketing.
For most POD businesses; their main marketing platform for it is Instagram. Here are five important lessons you can learn from the procedure.
1. You should include people in your Instagram pictures.
When you set up your designs with a POD vendor, they'll create a digital mockup of your design on the unprinted goods (such as a t-shirt, sweatshirt, cap, or bag) and use it as the image for that product's page in your store.
These mockup pictures often consist of a lifeless image of your goods on a background of pure white. However, I don’t think that that is the most alluring picture one can use to sell your products on Instagram. One of the secrets to your success on a network like Instagram is having interesting or provocative photographs.
People need to see the product being utilized in a realistic daily setting, which is why fashion magazines and apparel catalogues frequently feature images of people wearing the outfits they are advertising. In a cold, impersonal setting, they are less likely to purchase clothing.
For most engaged in POD in Printing Press in Dubai; they have discovered very early on that using a plain product photo for their POD store caused such online platforms as their Instagram posts to receive very little engagement. But after they began utilizing images with people in them, their brands appeared more trustworthy.
Display your products in pictures of people that belong to your target market. Publish pictures of young people on Instagram doing active things, playing drums, and getting ready for practice because if, for instance, you know that your target market for Printing Press in Dubai is marching percussionists between the ages of 18 and 24.
How can I obtain pictures like these? You might need to arrange for the delivery of some samples of your own items and set up a photo session with a friend. Use a website like Placeit.net's garment mockup maker for a quicker alternative. There, you can select images from a sizable library and use their mockup programme to place your designs directly on the plain clothing. It allows you to create some fairly realistic images.
The next stage after showing people wearing your products in photographs is to have other people use and promote them.
2. It's important to find influencers and social proof.
As I already explained, if all that's in the photo is an empty t-shirt, your Instagram posts won't get too many reactions. What could be more successful than having models showcase your merchandise? Promoting your clothing on Instagram are actual buyers.
If you see a buddy or someone you respect wearing a t-shirt, you're probably more likely to buy one yourself. Get actual individuals to wear and upload pictures of your stuff on Instagram. The term "social proof" refers to concrete evidence that consumers value your goods. Imagine it as a kind of ‘Digital-word-of-mouth’.
However, how do you persuade others to wear your clothing? And how do you even have the social proof that others find it appealing on Instagram?
You must approach individuals.
In order to find social proof, I looked out Instagram profiles in my niche that had a fair amount of followers, indicating that they were somewhat prominent with their audience. I chose Instagram accounts with between 3,000 and 10,000 followers because I am starting out as a very new and unestablished brand. They must have followers who aren't only their relatives and family if they have such large followings. If they have that many followers on Instagram, they must be posting consistent and interesting content there.
I also took care to choose accounts that were owned by real people rather than corporations or brands. I needed a real person who is actually in the information they are posting.
So what did I end up doing with these influencer accounts I discovered? They received gifts from me.
When these influencers received their complimentary goods, they would thank me by posting a picture of themselves wearing them on their personal accounts. In order to demonstrate my audience that someone was willing to wear the apparel from my brand, I would then repost on my own account.
Holding a giveaway contest on your account is another strategy to get active and interesting Instagram accounts to wear your items. Make a post urging your followers to participate in the competition by leaving a comment and tagging a friend in the post. Then choose a winner with a reasonably active profile and gift them a free item. Just like an influencer, they'll probably share a snapshot of themselves using the product on their own feed or stories, which you may use.
Don't be scared to try contacting even more prominent celebrity profiles in your field on Instagram. Just be careful not to bug them too much or you'll immediately lose their attention.
Even after investing money in paid advertising on Google, Facebook, and Instagram, I discovered that demonstrating social proof to potential consumers was far more successful. Guerrilla marketing is crucial when you don't have a large customer list to run retargeting advertisements or develop lookalike audiences. Get actual people to wear your stuff.
3. Use Instagram Stories polls to do free market research
Don't know how to develop your store further? After a few months, I was faced with a dilemma: Spend more time making more designs or use a larger range of items to put my present designs on?.
I thus just polled my Instagram followers. The fact that this was a binary question meant that I could just ask them on Instagram Stories.
Which would you prefer—more designs or a wider range of products? —I created a story for my entire audience.
I received a very helpful response. It allowed me to follow up with respondents even though it was pretty much a 50/50 split.
You can precisely see who of your followers voted for a particular option when using polls in Instagram Stories, which is fantastic. The direct message icon for quick texting is readily located right there in the list of respondents because of how simply constructed this function is by Instagram.
So I did just that.
For those who requested more products, I provided a list of possible products I might use with my POD provider and asked them to select those they were keen on. Then, after tallying all the comments, I was able to compile a brief list of the top 3 out of the top 4 products to give attention to.
I enquired as to which of my present designs people liked and wanted to see more of, and which were comparable in order to satisfy their want for more designs. I added up their opinions, and, like with the product opinions, I soon had a great list of the goods my followers were most enthusiastic about.
Another instance of how I used Instagram Story polls is when I needed to know whether my audience would prefer a less expensive, less comfortable t-shirt to the $25 premium comfort t-shirts I was selling at the time. As a result of my observation that a sizable portion of the population wants both, I chose to provide both the affordable and expensive options.
4. Include a description of your brand's history and mission in your profile.
If all you do on Instagram is post pictures of your products in your feed, your fans will think you're a very empty brand. For all people know, you might just be a machine that posts pictures automatically.
To have your brand truly prosper, you must be able to connect personally with your clients.
To start, I added the purpose of my brand and its history to my profile as Instagram Story Highlights.
My followers' relationships with me changed noticeably after I shared these stories on Instagram. People began expressing their appreciation for my brand's objective via messages, and they even started repeating it to me. They felt a connection. That's when I realized it had an effect.
This occurred because sharing my brand's history and mission gave it some humanity. It demonstrated that a real person was present in the background. I was able to make it clear that I was related to my audience and to my following.
Show your audience what your brand represents and what you won't give up to maintain the integrity of your brand. This can offer your brand context outside of the products you sell, which will strengthen it.
5. Maintain Organization.
You will be responsible for many different tasks when managing a POD store by yourself. You are in charge of everything, including product development, marketing, sales, and bookkeeping.
Maintaining organization is crucial.
Knowing what to do, how to do it, and when to do it are all critical aspects of organization. The truth is, most of us would readily admit that we are organized when asked. However, when details are looked into, we often fall short of the standards that are required to take our business to the next level.
You will need that level of standard if you are going to get anywhere with POD as a side hustle in Dubai.