Small businesses have taken to social media platforms to promote their brand and what they offer. The most common tools used are video marketing, email marketing, and content marketing. The use of slideshows for business promotion is another essential strategy that every online business must adopt.
A slideshow allows you to display images, play music and videos, and add text where necessary. This makes it the ideal tool for marketing your products and services. You can use slideshows to demonstrate the workings of your product, add links to your website, and allow people to find your business with ease. You can create a slideshow using online tools like PowerPoint or Keynote or use video editing tools instead.
Why You Should Use Slideshows to Promote Your Online Business
Studies show that slideshows make your business promotion more compelling. Here are some reasons why your business promotion strategy will benefit from the use of slideshows:
1. Improve Reach
Slideshows uploaded on platforms like SlideShare and SpeakerDeck enjoy the benefits of high placement in search results. Thus, it'll improve your search visibility and help drive traffic to your business.
2. Promote Several Products and Services at One Time
Consumers can find out about all your products and services from the same slideshow instead of having to watch multiple videos and posts. You can keep updating the slideshow to include new releases and discounted prices or offers.
3. Digestible Content
Online audiences don't have a long attention span. Therefore, retention rates in lengthy videos are very low. Slideshows, on the other hand, are the perfect mix of text, images, and clips that communicate all the necessary information in a comprehensive manner. Consumers can even skip through slides they're not interested in.
4. Easy to Create
Making a slideshow or a slideshow video is easy and does not require you to invest unnecessary time or money. Just ensure that you use high-quality images and clips, suitable music, add hyperlinks where necessary, and use keywords for search engine optimization.
Tips for Promoting Your Online Business Using a Slideshow Maker
Having seen all the benefits of using slideshows for promoting your business, let's explore some ways in which you can use slideshows for marketing. Here are some tips you can use to make slideshows a part of your marketing strategy:
1. Use Slideshows to Tell the Story of Your Business
A slideshow can be used to take your customers on a journey through the history of your business. With sequential slides that can be used to provide a visual narrative with images and an auditory narrative with voiceovers and music, you can highlight the pivotal moments of your business using a slideshow. This will allow your customers to understand you and your brand, and form a deeper connection.
2. Demonstrate Your Expertise
Making slideshows about the subject matter of your business is a marketing tool often used by businesses that offer professional services. This will allow you to showcase your expertise on the subject, improve your reputation, and increase consumers' confidence in your business. Share these informational slideshows across platforms for the most effective outcome.
3. Make a Catalog of Products or Services Offered by Your Business
A slideshow of all the products and services that your business has to offer will allow your consumers to access them easily instead of visiting different links or scrolling through posts and videos. You can even link the slides to the products.
4. Reach Out to Advisors and Collaborators
You can discover other creators of slideshows on platforms like Slideshare and examine their content so you can learn from their work. You can also connect with other businesses that can help you enhance your work and support your journey.
5. Keep it Simple and Comprehensive
There is elegance in simplicity. Don't add unnecessary, excessive images and content to the slides. It'll look messy and unappealing and will discourage the reader from continuing to read it or checking out your business. Avoid using too many colours, objects, or decorations. Use a font and colour theme that complements the images and tone. This will give your slideshow a professional and clean look.
6. Make a Personalised Theme
If you make videos and slideshows for your business often, build a theme that's unique to your business and brand. Select the font, colour, background, frame, and logo that you can use in all your content. This will make your slideshows look uniform and will also help customers recognise your brand.
7. Focus on Search Engine Optimisation
Use keywords in the description and title that are most likely to be used when your target consumers are looking for something related to your business. This will ensure that your slideshow appears in the search results.
8. Use Calls-to-Action
Include some CTAs in your slideshow, inviting and encouraging the viewer to follow you on social media platforms like Twitter and Instagram, to visit your website, or subscribe to your YouTube channel. You can even add links or QR codes to these prompts to make it easier for your audience to follow you.
9. Make a Quality Slideshow
As a business, it's important that you convey professionalism and quality in all your content and communication with your target audience and it can be done by using a slideshow maker
which is considered to be the best mate for displaying presentations. Your slideshow must contain high-resolution images, suitable music, seamless animations and transitions and must be of a standard aspect ratio. Choose the appropriate duration and pace for the slides and synchronize them with the music.
Whether you use a traditional slideshow or a video slideshow, it'll be instrumental in the promotion of your business. Follow these simple but useful tactics to make a slideshow that compels your audience to interact with your business and converts them into customers.
You can make a video slideshow, where you can access a vast library of photos, videos and stickers, add unique transitions and animations on a wide array of preconfigured blank and premium templates. Join the community today and learn from creators just like you!