Whether you're working as a designer as an employee or freelancer, in the office or remotely, these skills will help you be more successful this year and into the future.
2020 has dramatically changed the way designers work. For security reasons, more people are working remotely than ever. If you are a web designer (or an aspiring web designer), a lot of hands-on remote work experience will still be in demand for the foreseeable future.
But besides the skills that allow designers to work from home, there are many more needed to become an accomplished web designer. Whether you are looking for a good job or just want to start building your career as a web designer, below is a list of what you need to be successful.
What does a web designer do?
First of all, what does the job of a web designer involve? Web designers are responsible for creating (and sometimes designing) various websites and web pages. Its main task is to define the overall visual appearance of a website by combining elements such as color, typography, composition, illustrations, and visual hierarchy.
Web designers will often work with different clients and brands to build their online presence and communicate their desired ideas.
1. UI & Visual Design
The most basic skills of a successful web designer in 2021 are the experience of creating an effective user interface (UI) and visual design. While learning the basics of what makes a "good" design is important, you'll learn most from practice, trial and error, and reviewing other design projects.
2. Design principles
Design principles are an essential key factor in creating a visually appealing design. It most often features proportion, balance, repetition, emphasis, grouping, contrast, proportion, rhythm, and supporting space (although other sources may add additional principles or omit one or more of these).
Understanding how these principles interact and what impact they have on users is critical to creating a design that users enjoy interacting with. They are also important because they can streamline and streamline the design process by showing designers how to start and how to group elements.
For having better designs and innovative approaches, you need to plan your work proficiently. There are clickup alternatives
for planning and simplifying workload. You can use them to have better working experience, manage more projects and tasks.
3. Basic HTML & CSS skills
While not all designers will work directly with HTML and CSS, it's important to have a good understanding of how they function. If you know how to use HTML and CSS, you will understand their limits and be able to create working web designs that can be properly coded for real-world use.
If you want to take your design company to the next level, then you need to develop your website. It is not a big deal as with systeme.io
you can build your own websites in minutes and enjoy the full experience. Websites will help you to have advanced digital marketing, which means you will have better deals. Systeme.io is the best all in one solution to build your website , plan your email marketing etc.
4. Responsive design
With most people around the world now accessing the web on mobile devices, responsive design is more important than ever. Understanding how to design for different screen sizes is essential. While creating separate desktop and mobile versions of a site is an option, responsive design makes it easier to cover the wide range of screen sizes on the market, from small smartphones to tablets, laptops and desktops.
You should have responsive and organized designs for your financial and operational work as well. You can use wpDataTables
to organize your work in a better way and have separated charts and timetables for all the work.
5. Management systems
Most modern websites are based on a content management system (CMS). Although WordPress is the most popular, there are hundreds of CMS in the world. You don't have to learn how to use them all, but it's a good idea to learn the basics of how they work and what they do, and then master the most commonly used one(s).
If you want to have big company then you should work on your event management skills
to organize everything accordingly and in the best way. Event management skills are not just organizational skills and you should do your best to get new hints and perspectives on it.
6. Programs for design
Different designers and design teams have different preferences when it comes to design software. Sketch, Adobe Photoshop, Illustrator, or XD, Affinity Designer, and Figma are popular options, although others exist.
While the way each program works varies, they all have similar features for creating and organizing elements and layouts. Which one you choose to use depends on personal preference and potentially the requirements of the company you work for.
7. Internet Marketing
No, you don't need to become an internet marketing expert to become a web designer or open a web designing company. But understanding how it works and, more importantly, how different kinds of graphic data behave in different circumstances is important for any web designer.There are some important fields you should understand such as email marketing, SEO,PPC ,SMM etc.You will need personally to understand especially some points of email deliverability and security issues.
8. Email Marketing and Security
There are many tools and platforms where you can investigate this area, however we recommend taking into account the tools we think can help you to promote and secure your email !
- Mailmunch - Mailmunch captures leads from your website and converts visitors into life-long readers, email subscribers and customers.
- Mailchimp - Grow your business on your terms with Mailchimp's All-In-One marketing, automation & email marketing platform. Easy to use - start for free!
- PowerDMARC - With the help of PowerDMARC’s SPF record checker you can verify various aspects of an SPF record to ensure its accuracy and reliable performance.
- EasyDMARC - Thousands of IT Managers and Sysadmins use EasyDMARC everyday to manage, monitor, and secure email infrastructure.
- Sender - Sender lets you create and send beautiful, branded emails. Choose from our library of professionally designed templates or build your own unique design in minutes with no coding required.
Online marketers have many requests for visuals, from social media design to supporting content, infographics, and images for online advertising. If you understand what images might be needed and how to create ones that perform better than the competition, you will have an advantage over other designers.
Another important part is your customer service and how you connect with your employees. If you want to ease the phone answering processes then you can use call center software
9. Color theory
Of all design elements, color potentially has the strongest impact on usability and user experience. To be successful web designers need to know at least the basics of color theory. This includes understanding the psychology of color, the process of creating a color palette, and concepts such as contrast.
It takes years of practice and study to become a true color theory expert, but the basics can be learned relatively quickly. Thus, you need to experiment and test color combinations in your projects. You need to start painting for better color theory, start from dragon drawing
, pick the sizes and angles to learn how to draw a dragon. Afterwards use color coding theory to experiment your color theory skills and drawing practice.
10. Project management Skills
Many web designers may be faced with the dual responsibility of managing the projects they create. This is typical for small design teams or small projects where there is no need for a dedicated project manager.
The ability to manage projects, deadlines and delegation is a key skill for web designers. You will need to master common project management practices and applications to be most effective.
Project management doesn't have to be difficult, but it does require that the design project be completed smoothly and on time. If you want your team to succeed and work together proficiently then you can take workplace communication skills
training for them. Workplace communication is the key for successful collaboration and conflict resolution.
12. Time management Skills
Just like project management, designers also need to be experts in managing their time. With so many designers currently working remotely (and likely to continue to do so in the near future), time management is becoming more relevant than ever. If you have great management skills and at the same time Mentoring skills, then you can have the most successful team. Mentoring skills
are essential for guiding the new members of your team and helping them to fit in your company’s culture and values.
13. Creative thinking
Creative thinking skills are essential for any designer. The ability to approach design problems creatively gives designers value and increases their relevance.
You can improve them in many ways. Although one of the best is just practice. Think of creativity like a muscle. If you don't use it, it will atrophy and weaken. But by using it regularly, you can strengthen your ability to think creatively. If you have accessible high-income skills
you can earn more money and that means that you can expand your design company and make it better.
14. Communication and collaboration
With so many design teams working remotely, communication and collaboration skills have become even more important. When designers aren't working in the same office, they need to think more carefully about how they communicate and collaborate.
In addition to basic communication and collaboration skills, you will need to make sure you are familiar with the applications, platforms, and technologies used by remote teams to organize these processes. They include applications like Slack in addition to things like electronic content version control.
However, if you want to have a great and healthy environment in the workplace, then you should think about conflict resolution services for employees
. Try to engage them in several discussions to assess their needs and prepare a training to improve their communication and conflict resolution skills.
15. Knowledge of UX
User experience (UX) is one of the most important parts of designing an exceptional and effective website. In large projects, a narrow UX specialist (or designer, or researcher) may work, in small projects, a web designer may also act as a UX designer.
Knowledge of UX design will help your company to become popular and have more deals. Therefore you can think about implementing new strategies in your mission statement.
Here are the essential skills to start a design company in 2023. Whether you're working as a designer as an employee or freelancer, in the office or remotely, these skills will help you be more successful this year and into the future.