The Beginners Guide to SEO and SEO Marketing

The Beginners Guide to SEO and SEO Marketing
If you run a business and are looking into how to market yourself effectively, you will likely have come across the term SEO before, but what does it mean? SEO stands for Search Engine Optimisation and is crucial for any marketing campaign. This article will look more into what it is, the different kinds of SEO marketing, and how it can benefit businesses. 

What is SEO? 


Starting with the basics, what actually is SEO? As stated above, SEO stands for Search Engine Optimisation and is the process involved in the growth of a websites organic search traffic. You will do different things that help you rank higher in search engine results when you engage in SEO, thus driving more people to your site and generating higher revenue as you improve conversion. 



What Makes SEO Important? 


People use Google and other search engines every single day to look for answers to questions that pertain to different industries. Therefore, if someone has a question about your market or about what organizations such as yours do, they will look for the answer on Google. If you can rank highly on Google, you will draw in a large audience with a genuine interest in your company. 

Do You Need Help with SEO? 


SEO is important but it won’t mean much if you’re not doing it right or being consistent with your content. It can be hard to keep on top of, so if you need help, you should consider contacting Click Intelligence, who can provide white label SEO. This is where they will create content to which you can attach your brand. It’s an effective way to start your SEO journey.


Different Types of SEO Marketing 


There are two different types of SEO. These are black hat and white hat. 

White Hat SEO 


White hat SEO is a much more efficient and transparent form of SEO marketing. It takes a longer time to be effective and requires a larger investment, but it leads to a genuine increase in organic traffic. The increase will be filled with customers who genuinely want to understand your business and industry better. 



Black Hat SEO 


The alternative is black hat SEO. This is where businesses will create shortcuts to rank higher. These shortcuts appeal to bots and generally involve trying to find ways businesses can work their way around a search engine algorithm. The method is a cheat; if Google finds out businesses are doing it, this could result in penalties, and a website won’t be able to rank highly on Google moving forward. 


The Benefits of SEO Marketing 


The main benefit of SEO marketing is ranking higher and increased traffic. Digital marketing comes with a range of channels, but unlike these other options, the results generated by effective SEO are passive and consistent. This is because the number of searches that are used remains consistent from month to month. Some questions you can type into Google, and the article that comes up answering said question can be from over a decade ago. Not to mention, if you are working on a budget, you can start with SEO marketing for free. This isn’t recommended, it’s always better to work with an effective marketing company that can assist you with climbing the ranks, but if you absolutely have to, you can practice this marketing technique yourself at no extra cost. 


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