There is always more to the story
of colours than that which meets the eye. A word like etymology makes research and
questioning patterns a parameter before taking a stance on beliefs or buying a
ticket to join the Bandwagon.
According to studies, more than
90% of the 32,000 business cards generated every day are discarded in less than
a week. This, however, does not occur because business cards are less effective
as a marketing mode. Matter of fact, distributing 2,000 business cards may
boost a company's revenue by approximately 3%. That is an astonishingly high
return for a single marketing resource. But the big question in your head would
then be: why do those cards end up in the trash?
How about we take a look at your
business card? Whatever your focus is upon the first gaze is often what you
pick as an ideal while considering business cards. This survey was conducted
and concluded that the vast majority of people who had examined business cards
had their eyes more for the colours than its content. This, therefore, implies
that the appropriate colours are a thing that may set your business card
distinct from others.
Before you decide on a good
concept, you should consider the design rules that made it work. Take for
instance: A black background could appear ideal to a lawyer, but more likely to
remind customers of burnt pastries to a baker. Hope you get it?
Colours could influence our
feelings; such that they create a perception in our subconscious which is more
likely to stir us to take an action. This is an unwritten law, since perception
carries more weight than reality in most instances.
In this article, I would be
sharing with you, some significant theories to the path for your decision in
picking the best colour for your business card; however, there is a need to
recognize The Watchtower, the leading Web Development Agency in Dubai, a frontier in Graphics
Designing, Web Designing, Digital Printing, and Marketing, who had made this
platform possible for your view.
When a business card is picked,
there is a subconscious connection to what is seen, such that the colour creates
an impression in our minds. Colour psychology is also used by designers to
select the best colours for a company's brand statement. It can be said to have
a chain reaction to how your business card will be perceived.
What exactly do colours mean?
Below are examples for your guide:
With the afore listed, it is not farfetched
that a bright, colourful design that combines reds and yellows is more suited
for things related to children, while a legal company may choose to use blues,
greys, or subdued hues that reflect reliability. This therefore further shows
that when it comes to colour, there is a need to consider the impact intended to
achieve first.
Business cards serve as a
representative of your company, it is a staff of your company, therefore should
possess the brand’s image, colours and overall, strike the brand’s statement.
In reality, it is a brand
identification of what your service symbolizes without delving into the card's
specifics at first look.
Kindly note that the colours you choose should clearly
express the sort of business you operate while also reflecting the items or
services you provide. Therefore, with the appropriate colours, you can be
confident that your card will be the ideal tool for making new business
contacts and, more significantly, helping clients remember your name. I'm sure
the next time you see a business card, you'll think differently about them.
You'll be able to make a fantastic first impression now that you know what to look
for when selecting business card colours.
I’ll conclude with this; your fate is now in your hands
[perhaps your graphic designer as well]. While we may have many business cards
with dreadful designs, please be intentional not to be part of them. Nobody wants
to keep something that looks and feels cheap—at least not for long. This
implies the individual whose name appears on the card [you] may not be
receiving their money's worth.
Know your colours right; get a great business card designer.
For more tips on The Ideal Colours for a Business Card Dubai, Where to Print a Business Card, T Shirt Printing in Dubai, please do well to visit OBL Print – the best when it comes to Digital Printing in Dubai
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