This Is What a Well-Rounded SEO Strategy Looks Like

You probably have a blog, website, social media page, or even an e-commerce sales page where you sell your products or market your brand. SEO is all about ranking on the first page of Google (and other search engines). Google controls about 92% of the search engine market, closely followed by Bing at 8%, so that’s a no-brainer. This is where an experienced an experienced SEO company Dubai can tailor their skills to your company's needs and goals. Whether you need business SEO, medical SEO, or enterprise SEO

Anyway, marketing is quite tough, takes a lot of time, and can always bring back zero results if you don't do it carefully. So, you need a comprehensive marketing strategy that can take care of all your brand avenues in an integrated way. That means if you are an e-commerce store selling shoes, for example, you want discoverability on the SERPs and social media as well. 

This article isn’t a comprehensive guide to what search engine optimization is all about, However, it is enough to get you started if you have a business or brand that you are trying to give maximum visibility on all avenues, including search engines such as Google, Bing and social media. 

A search engine is any web application that matches an organic user search with a response that satisfies user intent. Google is the biggest search engine and has (nearly) perfected the search algorithm, matching user intent with content or search results that have expertise, trust, and authority (EAT). 

But Google isn’t the only search engine. YouTube, Facebook, Spotify, Instagram, LinkedIn, and a host of other tools all function as search engines. You can plug in a search result on Facebook, for example, the name of a nursing essay writing service that has a Facebook business profile, if they have a Facebook Business profile and instantly get search results with an appropriate search keyword. 

In truth, the algorithms of these various search engines do not work the same. However, since Google offers a powerful ecosystem that is powerfully linked with all or most other platforms, you might as well just try to optimize everything for Google. 

Let’s now explore what a comprehensive SEO strategy might look like. 

Let’s assume you are a professional writing website that offers services to high school and college students of different levels. What might your SEO strategy look like?

Content is King for Google and every other search engine. That means if your content is fluff or not useful or relevant to the search intent, you will probably not appear on the search results. So, the Google search algorithm will look at whether your content (for example on your blog) offers information relevant and useful to the reader’s search. YouTube’s algorithm might look at a higher number of likes as social proof, making you rank higher. 

A comprehensive content strategy will cut across search engines like Google and social media. Thus, you can link and share content across blogs, sales pages, and social media posts to give your content a wider reach and expose it to a wider audience. Always repurpose or format content for the relevant medium.

If you are writing a landing page for a website, you’ll probably need to include H1, H2, and H3 content which is formatted to an HTML format. Likewise, your images may need alt text to make them reader-friendly for readers who are physically less able to see. 

Blogging environments such as Medium and WordPress give users the ability to do this seamlessly without going into the code. This makes the text website SEO-friendly from the get-go. 

Keyword strategies are always changing, and therefore you need to keep yourself in the loop on SEO keyword trends. Keyword stuffing is a grave “no” and will only get your content flagged by Google. Instead, most search engines including those of social media platforms are giving a big thumbs up to long-tail keywords that satisfy user intent.

Use keywords strategically through your meta titles & descriptions, section headers, body text, and alt text, social media profiles, and even on PPC ad descriptions. If you are posting the same repurposed content to social media, make sure to use the same keywords around the content including picture text and descriptions. 

Link your content to each other, especially if it is the same content that has been repurposed. If you write a LinkedIn post, for example, you can repurpose the article as a blog or web post, a Facebook post, or even a Pinterest pin. Use social media buttons on your website to aid discoverability.

Also, make use of backlinks to high-domain authority websites, which might spur organic discovery of your content. 

That might not be as comprehensive as you’d want it. However, it’s enough to give you a good start on building a comprehensive SEO strategy that cuts across both traditional search engines and social media searches. 

Remember to always satisfy user intent regardless of the platform that you are posting on. Make sure to create a holistic content strategy that takes care of Google and social media. Tailor and repurpose your content, adapting it for the platform you are posting on.