Tips for Optimising Your Website for Mobile Users

Tips for Optimising Your Website for Mobile Users

In today’s digital landscape, we search a lot of information on internet and the easiest mode of searching is mobile. It is possible that you are reading this article via your cell phone. No doubt, our mobile phones are always with us as we are living in a Mobile-first world. Therefore, it becomes very essential for your website to look proper on the mobile phones and hence the website is required to be optimised.

“Optimising website”, means the website should look appropriate and fit your mobile screen properly. So that the viewers will enjoy surfing your website or reading any content in it. If you have not yet decided to optimise your website to reach large audience, here we are with some amazing tips, which will encourage you to optimise your website.

A few reasons why optimising website is necessary-


1. Majority of traffic comes from mobile phones.

2. Searching mobile-friendly sites are exposed higher in search outcomes.

3. Users tend to leave the site if it is not mobile friendly.

4. Improves user experience.

5. Faster page loading time.

6. Conversion rates are increased.

7. Reduction in website’s bounce rate.


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Here are some tips to help you create a mobile-friendly website and enhance the user experience for mobile users-


Responsive Web Design

Execute a responsive web design that adjusts the content, layout, and components depending upon the screen size and mobile device. Set viewpoint of your page so that the browser receives instructions on how to regulate the page’s scaling and magnitude. Use responsive images, as they scale pleasantly to fit the screen on any browser size. This will ensure your website looks great and functions well on all devices, together with smartphones and tablets.


Mobile-Friendly Navigation

It is said, “Mobile-friendly is customer-friendly”. Make simple website navigation for mobile users. It should be kept short and simple. List all-important pages first and be considerate while choosing fonts. Small font size makes problematic reading, users have to zoom in which leaves a bad impact behind. Do not complicate your users with multiple options so that they find it easy to navigate. Contemplate “Search” as an important section of your navigation menu. That means your website should have a search option so that users can directly type in and find what they want.


Optimise Page Speed

In our fast-paced world, everyone is in hurry. People do not waste time on websites that load slowly. They tend to leave such sites within seconds. Mobile users always expect fast-loading websites. Hence, optimising page speed is necessary. This is especially easy when you host your website with WordPress web hosting. Large size images take longer time to load, hence, compressing, and revising images is a best solution. Small size images load faster, which in turn increases the page speed. Reduce the number of HTTP requests your website have. Avoid attaching too many images, hyperlinks, JavaScript files, and stylesheets, fonts, etc. If using WordPress, remove avoidable plugins. Also, compress CSS and JavaScript files. Frequently, optimised websites load all necessary JavaScript and CSS in a single demand for each.


Streamlined Content

Streamlining content is a very powerful tip. Simplified content for mobile users helps in highlighting essential information. Keep your content short and focused on the essentials with up to date information. Avoid using overlong paragraphs, do proper numbering, and explain in short. Use bullet points where required as it helps users to find the information easily. Heading and subheadings should be brief enough to understand the topic. Add images, as graphics draw attention easily. Lengthy articles increases bounce rate. Engaging users with informative articles helps business grow largely.


Mobile-Friendly Forms

Online forms plays an important role, they act as an efficient interacting platform between the visitors and organisations. Forms are useful in saving the required information from both the ends. If your website consists of form, make sure they are mobile-friendly and easy to be filled on the mobile screen. Avoid, unnecessary questions in the form, ask only for required information. Add drop-down lists where required. Make sure your submit buttons are easy to touch on the mobile screen. Ensure form loads quickly and test the form before you publish it on the website.


Mobile SEO

Optimise your website for smartphone users and tablets. Mobile optimisation includes creating your site resources available to search engine spiders. Do you know? 58% of all Google searches are done from the mobile phone. According to Google, there are more queries asked as compared to desktop. Use Google search console to know the mobile issues. Use mobile-friendly test tools to enhance mobile experience as well as improve page speed and loading times for mobile, optimize titles, URLs, and Meta descriptions for SERPs using SEO tools. Integrate responsive design. Focus on target audience; it should be a thumb friendly design so that users have a good experience with mobile screen. CTA (Call to action) buttons should be easily tappable and cleverly placed on the mobile screen. Mobile-friendly websites are more likely to rank higher in mobile search results.


Limit Pop-ups and in-between ads

These types of pop-ups are very disturbing. They divert users from the main content. If you are using such type of pop-ups for any important information-sharing, make sure they are simple to close, and do not affect user experience.

By executing these tips, you can create a mobile-friendly website that delivers an optimal user experience, search engine rankings, keeps visitors engaged, and helps achieve your business goals. Remember that providing a seamless mobile experience is essential in today’s mobile-first world, and it can significantly influence your website’s success and overall user satisfaction. Therefore, by investing time and effort in optimising website, you can create a user-friendly mobile interface. 

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