In a world where almost everything has been digitalized through the mother of all, innovation; processes have become with fewer flow charts, and cost as a crucial factor has been reduced without any mincing of effectiveness.
The advent of the Mobile app has seen us through the new world order and has herald simplified processes of executing the task from the comfort of one’s space. I for one cannot remember the last time I visited the Bank for any transaction, since everything I need has been carefully thought out and masterminded into an app I could access from my smartphone when necessary.
The benefits of the Mobile app are a long list; however, we shall consider in today’s article some of its merits in our daily routine.
What about Mobile App?
In 2019, a study shows that over 3.2 billion individuals globally own a smartphone, which implies that one in every three mobile users can run applications on their devices.
When you combine this with the ongoing astounding rise of app use – it was observed that downloads have climbed from just over 20 billion in 2016 to over 30 billion in the first quarter of 2020 - it's apparent that apps are a popular method for people to engage with their mobile devices. You still can’t figure it out? Let’s consider some benefits of the Mobile app then.
What are the benefits of the Mobile app?
Businesses have enjoyed the relief in rendering traditional services when they can now leverage the innovation of Mobile apps, while some miss the relationship that comes with personal interaction, empathy, and body language, below are some benefits of the Mobile app to businesses.
1. GET AHEAD
One of the advantages of using mobile applications for businesses is that it will help stand out from the crowd. Apps are extremely important in today's technology, and employing them for business is fast becoming a trend. However, it has not yet taken off across the board, allowing you to get an advantage over your competitors.
2. INCREASE RELATIONSHIP
Another benefit of a mobile app is it increases direct contact with clients and audiences. Business mobile application development has enabled clear and direct contact between customers and enterprises by providing instant access to a plethora of information at the touch of a button. The data collected from customers via mobile Apps is vital for any organization, with buying behavior and buyer profiles easily available to assist improve marketing efforts.
3. MARKETING CHANNEL
Notifications and information can now be provided to consumers in real-time thanks to the Mobile app creation. If this information is valuable and relevant to them, such as special bargains and offers, it helps build loyal consumers who value utilizing the App in the long run.
4. INCREASE VISIBILITY
Permit me to remind you that the Mobile app is an extension of your brand; therefore, it allows you to stay faithful to your identity while exploring how it may be presented on a digital platform; possibly in an entirely new and unique way. It may also be viewed as a new advertising platform for the company, with the ability to say whatever you want for your brand to gain greater exposure and, as a result, awareness.
The Mobile app has been a blessing to business/app owners, likewise the users/audience as well, some examples are identified below.
Benefits of the Mobile app to users.
Imagine having to initiate a transfer payment from the convenience of your space at any time without emotions and mobility. With the ease of reaching your smart device, launching the app, and entering the details while having coffee and biscuits or at an odd time. Mobile apps have been a blessing to users no doubt.
Oftentimes people are asked what their view is after being rendered a service, a good number of people just avoid their true response to avoid lengthy conversation or being labeled. Mobile apps with the provision of chats/dialogue boxes/ratings can air their sincere view without bias.
Most Mobile apps are free, however, even for those that still cost some bucks, you would agree with me that they would not burrow holes in your pockets compared to the traditional way of getting your task done.
First-hand information is usually made available on the platform for updates instead of checking your mailbox or putting a call through.
Mobile apps were named for these, mobility. Mobile apps can be easily accessed anywhere provided you are with a smart device and an internet service where necessary. The choice of the mobile app is always a good pick, especially if the app works efficiently.
For more information on Mobile app development and design, Web design, and Digital Marketing, a name to identify with is: The Watchtower - Web Design Agency Dubai