In the place of marketing as a common scheme for businesses either intentional or unintentional, what sets one apart and increases the chance of a listening ear and possible sale or conviction is still no other than content. Content could then differ as texts, audio, graphics, video, or any other formats, either way, content is the selling power that thrives the service or product often before an interaction.
The place of advertisement is as critical as the quality of the content or service pitched, hence there is a need to consciously strive for perfection in both spheres.
In this article, we shall be discussing what content marketing is and how it works in all that concerns its purpose.
What is Content Marketing?
In the place of business, traditional marketing has over the years been intentional about its purpose, which is to convince the audience that a service or product is what it claims they sell for. The emphasis here lies on convincing, however, content marketing as a strategy takes a different turn in marketing but still on the same goal.
Content marketing is an arm in marketing, that carefully relies on the use of relevant content provisions like blogs, infographics, videos, podcasts, and other media to inform, stir, attract, engage, and keep the audience. While this strategy may not pose as an advert, it, however, in the long run, builds trust [subconsciously], creates brand recognition, and gives your brand a priority in the content consumer’s mind whenever there is a need for the service or product.
Statistics have shown that over 85% of millennials do not like traditional marketing and about 41% of online users include an ad-blocker to their gadgets while in use to avoid ad pop-ups.
Content marketing has enjoyed a great dose of converted clients simply by providing information instead of trying to convince you of a product or service.
Why content marketing?
Think about it, what good does an advert [marketing] do, asides from the service or product it renders? On the contrary, content marketing informs and educates the audience and does not pose as an intent to close a sale/service.
Benefits of content marketing include.
The Watchtower - Web Design Agency, Dubai, is a good example of a brand that majors in content marketing and renders specialized services from Digital Marketing to SEO techniques for the maximum output of their client’s vision.
1. Customer Engagement
Content marketing aims to engage its audience with some worthwhile information, these platforms could be via the blog, social media, website, push notifications, etc.
2. Build Trust
Having churned out great content at all times, you tend to appeal to the audience, and trust is therefore built with time. The reputation of your brand enjoys an upward swing when good content is dished out on platforms.
3. Brand Visibility
Everyone likes a good story and information that appeals or is regarded as significant would without much effort be shared across social media by the audience, this, therefore, does more than just another audience reading good content, but also a prospective follower and convert. Good content guarantees visibility in the long run.
4. Save Cost
The place of content marketing is very sensitive, that if done well, it gives leads, increases SEO ranking, and saves you the cost of creating a marketing or advert campaign, instead, your content does its miracles by converting audience to prospects and then clients.
How content marketing works.
As earlier cited, content marketing can work from a range of options, please see below some channels that make content marketing work.
Blogs are vital to the story of content marketing, however, having an optimized blog gives extra room for engaging your target audience. Also, advanced SEO tools to identify keywords, trends, the inclusion of insightful pieces that provide readers with value, and the deployment of a CTA [calls-to-action] and internal links are some of the ways to ensure your content marketing works
Statistics have shown that a great number of people believe in visual content than mere texts. If the audience can put an image to what is been read, the chances of retention are higher.
Email marketing is one of the most common platforms since it allows brands to communicate directly with their clients. High-quality written and graphic content is combined with marketing automation in email campaigns.
Your website should never be taken with levity as this is your virtual office, therefore from the entry of the domain name on the URL, it has to be easy to remember, have a wonderful landing page, shouldn’t take time to load, high responsiveness, topnotch navigation, good images, and excellent content.
Content marketing is very sensitive in today’s play of business; therefore, it is tantamount you give it your best, otherwise, your counterparts may win your prospective clients over with less service.
The Watchtower - Web Design Agency, Dubai, is a brand you can trust when it comes to selecting the right team to listen to and comprehend your vision while utilizing specialist talents in Digital Marketing and SEO technologies to improve your ranking and overall sales.