It is a popular saying that even a bad clock is correct twice a day. This is the case of what was meant to be an adverse effect of the COVID-19 pandemic outbreak, where for control measures, people were advised to stay indoors to curtail the spread and contraction of the virus.
In the heat of this, businesses saw a different toll, and in as much as their safety is paramount, the business has to go on, otherwise, it will just be loss upon loss. Some tech-savvy individuals and a few who were able to get the buzz on time understood the reality of the situation and thought of ways to live with their new reality; their answer was to leverage on the digital space.
Perhaps you are yet to have a clear direction of today’s article, however, if you sought job openings or initiated projects, or found a need to seek a person for a position during the outbreak, you could tell that attest that work did go on. The process to which the work was conducted despite isolation would we consider today, which is Digital Human Resource Management.
What is Human resource management?
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Human resource management is a careful approach to managing people in a company or organization in a way that assists the firm to acquire a competitive edge, while it also ensures every bid to cater for the welfare of the staff by providing the basic staff requirement. Human resource management is created to maximally optimize the resources of the staff for its organizational goal, and objectives.
The management team usually comprises of a department occupied by professional human resource personnel that handles their business traditionally, by relying on the office space to grace interviews, and the likes.
What is digital resource management?
Digital resource management is the leverage of digital devices, analytics, and strategies to carry out the process of resource management as against the traditional process of analogue.
Digital resource management is the use of social, mobile, analytics, and cloud (SMAC) technology to make HR more efficient, effective, and linked is referred to as digital HR.
How can HR be used in digital marketing?
Human resource is a resourceful arm of any functioning organization that handles the workforce management of the business or services.
Human resources can be used in digital marketing amongst many other sectors, likewise, the place of digital marketing has been seen as a tool for Human resources. Such that adverts can be run as campaigns similar to their marketing counterparts. This is usually an easy ride when HR already has built an active and engaging online presence, such that information is updated across all points of contact. Utilizing HR document management software further streamlines these updates, ensuring consistency and accuracy. Another thing that can make their life easier is the use of
HR Software in Singapore.
Is Digital Marketing good for HR?
Innovation is good for everyone. It simplifies process flow, debunking patterns to provide more hands for time and creativity. With the above stated, it is easy to say that Digital marketing is good for HR [Human Resources] compared to the traditional mode of handling marketing in the place of business.
Digital marketing is the new tool to harness in reaching a wider range of audiences, especially if you seek a timely response or action. Active users of mobile phones continually go higher compared to the personal computer, hence a market opportunity to capture any time is easily identified from their comfort space... the smartphone.
What is the relationship between HR and marketing?
Perhaps a little clarity on the subject will help your comprehension. Marketing and human resources both have comparable goals aimed at distinct audiences. While Marketing is the arm in charge of the company's branding and conveying its services or products to it its customers clearly, and nicely; HR on the other hand is in charge of the employer branding, ensuring that internal workers and external candidates have a positive impression of the company.
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