On November 20, 2022, the FIFA World Cup officially began, and all soccer fans around the world are excited for one of the biggest sporting events ever.
Despite being the 22nd World Cup, this one is undoubtedly the most thrilling because 1.5 million foreign spectators are anticipated. Nearly 20 times as much money was committed to the tournament's planning by Qatar, the host country, than by Russia just four and a half years prior.
The cryptocurrency sector, which is among the fastest-growing in the world, is expanding into several enormous markets, including sports, particularly soccer. As a result, the largest cryptocurrency exchanges, such as Bitget, Crypto.com, and OKEx, are utilizing the World Cup to advertise their services.
Among the initiatives are serving as one of the World Cup's primary sponsors, hosting the Web3 edition of the competition, and starting a number of marketing efforts.
Since 2018—when clubs from the Premier League, the top soccer league in the world, started collaborating with eToro—the cryptocurrency business has begun to gain significant traction in the soccer community.
The first-ever cryptocurrency soccer transfer payment was made in 2021 when Spanish forward David Barral was transferred from Real Madrid to DUX International de Madrid.
The strongest leagues in the world can now be seen with crypto-related projects. For instance, Binance is featured on the jerseys of Lazio, while Inter Milan occasionally advertises their fan token.
Since they proudly announced an exclusive multi-year relationship with Cristiano Ronaldo, one of the greatest soccer players in history, in June of this year, Binance is likely exerting the biggest pressure on the soccer market
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Bitget: Messi's Partners
Recently, Bitget and famed Argentine footballer and seven-time Ballon d'Or winner Lionel Messi announced their collaboration. The partnership between Bitget and Messi and the introduction of the integration of cryptocurrencies and sports signal long-term efforts to improve the two industries.
In honor of the World Cup, Bitget debuted a new brand film and marketing campaign called "Make It Count," which features Messi as well as a number of events on its platform and social media channels.
Lionel Andrés Messi, also known as Leo Messi, is one of the most popular and well-known sports stars in the world. He has won six Golden Shoes in Europe. For his fifth World Cup, which is being held in Qatar this year, Messi will serve as the Argentine national team's captain in November.
He recently surpassed his own annual goal record and tied Maradona's World Cup goal record in Argentina's World Cup match against Mexico.
Bitget, a renowned cryptocurrency exchange created in 2018, is currently ranked in the top 5 internationally for crypto derivative exchanges thanks to its innovative products and social trading services. More than 8 million clients are being served in more than 100 nations worldwide.
Through this partnership, Bitget will provide Messi fans with a unique opportunity to learn more about Web 3.0 thanks to a $20 million investment in marketing activities and campaigns throughout the World Cup.
Additionally, it is acknowledged that the partnership will free up both parties to focus on more important endeavors aside from football and cryptocurrency.
Over the past year, Bitget has collaborated with groups and businesses that stand at the top of their respective fields. Bitget is committed to supplying its ecosystem with a network of elite affiliates, including Juventus, the most illustrious football team in Italy; esports powerhouse Team Spirit; and PGL, a company that organizes high-end international esports competitions and events.
The partnership demonstrates the ongoing work to improve the connection between sports (primarily football) and the cryptocurrency market. Wider exposure will be given to the cryptocurrency industry and businesses thanks to this kind of partnership.'
A Final Word:
It is obvious as to why cryptocurrency is currently the fastest-growing sponsorship sector in sports marketing.
Eguaogie Eghosa
5
1.4K Views
Dec 06, 2022
The Watchtower Dubai
by Adekunle Oludele
Comments (5)
vippll
Sep 29, 2025
Discussions about crypto and football always highlight how technology is reshaping fan engagement. But no matter the innovation, the foundation is still having secure tools for participation. That’s why I always recommend making use of the user login area on verified platforms. It’s a small detail, but it ensures that your information is safe while you explore the bigger picture of how modern trends influence sports culture.
Rammern
Sep 25, 2025
Oh man, I’ve seen that happen plenty of times. One change can totally swing things, especially in playoffs when every decision feels amplified. Managers don’t just go by gut either — a lot of it comes down to stats, pitch counts, and even how hitters are matching up late in the game. I was reading this piece the other day sport < a href="https://www.chaseyoursport.com/baseball/how-managers-decide-pitching-changes/10734">https://www.chaseyoursport.com/baseball/how-managers-decide-pitching-changes/10734 it breaks down how much thought actually goes into pulling a pitcher. From my side, I once saw our coach keep a guy in too long because he “looked confident,” and by the time he realized, the game was already out of reach.
Loodon
Sep 25, 2025
I get the same gut-knot when I think about moments like that. It reminds me of watching a buddy’s rec league game where they were cruising along, and suddenly one decision just flipped the whole energy. The crowd went silent, the bench was restless, and you could tell everyone was waiting for the next mistake. It’s wild how fast momentum can shift, even if you’re not following every detail of what’s happening on the field.
Reamer
Sep 25, 2025
Back in college ball, our coach swapped out our starting pitcher in the 7th when we were still up by two. The reliever came in cold and gave up a three-run homer on his second batter. We ended up losing and I swear the whole team just stared at the dugout like, “Why now?” Ever since, I’ve wondered — do you guys think one substitution really has that much power to flip a playoff game, or was that just bad luck?
kirakit
Feb 20, 2025
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