Great design motivates users to act. Design can humanize brands and make it easier for users to discover, learn, experience, and enjoy them.
What Exactly Is a Corporate Website?
Your corporate website exists for one purpose: to engage people who matter in an important conversation about why your company is important. It's a place where they can get the whole story, which social media simply does not provide. And, in business-to-business marketing and communications, your entire story matters.
Corporate websites are a broad category of websites that all have the same goal: to promote a company as a whole, rather than focusing on a single product or sub-brand.
The following are the objectives that a corporate website should achieve:
- Representing Level of Measurement. It must be obvious from the start that the company is large and successful.
- Creating a good name. Your website must reassure visitors of your company's legitimacy and impeccable business ethics.
- Increasing the level of trust. Demonstrating why the company is a pleasure to work for and with.
- Providing information about affiliated businesses or brands without drawing attention to them. For detailed descriptions, each brand should have its own, separate website.
As stated earlier, corporate websites focus on the company itself rather than its products or services. As a result, advertisements, customer feedback, and online stores are uncommon.
Clients and consumers are not the intended audience for corporate website content. So, who is it intended for?
- Shareholders, investors, and partners are some of the people who make up the company. These people aren't particularly enthusiastic about your products or brands. They want to be a part of your (and their, respectively) financial success. They will have that opportunity if you publish financial statements, indices, and operational reports on your corporate website.
- The press and the media. You must keep track of your press coverage and how your company is portrayed in the media. The news is what the mass media does for a living. And, one way or another, they will make news about your company. They will begin looking for news materials elsewhere if you do not provide them with such materials. And you're not likely to like what they come up with.
- Your team. People must feel as if they are a member of the family. A team page on your company's website will demonstrate that the company appreciates and values their efforts and contributions to the common good.
- Your future employees. Traineeships and career opportunities for young talent are undoubtedly available at a company of your size. There's no better place to keep track of such job openings than your company's website. As a result, your new hires may benefit all of your companies at the same time.
- Authorities in the public and government sectors Authorities in the country where a successful business is located are always interested in learning more about it. As a result, a corporate website must include everything that such authorities might need to know about the company. The more detailed and comprehensive information you provide, the fewer official audits and inspections your company is likely to face.
- Your adversaries. Yes, that is correct. Your competitors must be able to recognize your company's size, boldness, and ambition just by looking at its website. If you can make your website stand out from theirs, you'll gain even more competitive advantage.
The Elements of a Good Corporate Website
Let us consider how to make our corporate website appealing to all of these target groups now that we have identified our most likely visitors. To do so, we'll have to examine sections of our subject websites from the perspective of such visitors and identify the most important corporate website features.
- Businesses & Brands - This is probably the most general requirement for a corporate website. Many corporate websites prioritize representing your company as the owner and governor of multiple brands. The success of this criterion will be determined by whether the brands are portrayed or promoted. Promotion on corporate websites should be kept to a bare minimum.
- Locations & Branches - Multinational corporations have offices, subsidiaries, and facilities in every country. Simply listing your branch locations is no longer sufficient. People need to know exactly how to get to your location, and they need a simple way to contact your local office. The ease with which we can do so will be a factor in our evaluations.
- Public and Investor Relations - People who invest their money in your prospects must be able to track the outputs at any time when your company goes public or is initially organized as a joint-stock venture. The corporate website should make it easy and quick for these people to do so. This criterion's yardstick will be the accessibility and organization of financial performance reports.
- Employees and Staff - We frequently imagine large multinational corporations as faceless machines with gears and wheels that turn on their own. A corporate website that reveals real people behind the company's history, strategies, and decisions gives the company a more "human" appearance in the eyes of the public. Aside from the obvious desire of your employees to see themselves as members of the family, showcasing your team on a corporate website can also make your company more open to new business leads.
- Intellectual Property & Trademarks - Another interesting feature to consider for your corporate website is a list of trademarks and intellectual property that belong to or are associated with your company. One of the most recent corporate web design trends is informing interested parties and the general public about your company's intellectual property rights. The corporate website can serve as an appropriate medium for this.
- Mission & Social Responsibility - A large corporation is concerned about the effects of its operations on public opinion. It also emphasizes that its operations comply with all applicable laws and regulations. As a result, the company is publicly associated with business ethics and social contributions, rather than just revenue and profits. Our overall scores will be affected by the availability and coverage of sponsorships, programs, grants, and educational materials on our subject websites.
With proper corporate website marketing, you can make your website work hard for your company. Your corporate website can be transformed into a true flagship of your digital business flotilla by incorporating a variety of features and organizational sections, as well as corporate website responsive design.
Apr 06, 2021
by Adekunle Oludele