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Digital marketing, also known as online marketing, is the promotion of brands through the use of the internet and other forms of digital communication to connect with potential customers. Not only does this include email, social media, and web-based advertising, but it also includes text and multimedia messages as a marketing channel.

Marketing your company online, whether through digital marketing, online marketing, or internet advertising, is a big deal these days. After all, internet usage has more than doubled in the last decade, and this shift has had a significant impact on how people buy products and interact with businesses.

Here are some of the most common digital marketing assets and strategies used by businesses to reach out to customers online:

Assets for Digital Marketing

Almost anything can be used for digital marketing. It only needs to be an online marketing tool. Having said that, many people are unaware of how many digital marketing assets they have at their disposal. Here are a couple of examples:

  • Your website
  • Branded assets (logos, icons, acronyms, etc)
  • Video content (video ads, product demos, etc)
  • Images (infographics, product shots, company photos, etc)
  • Written content (blog posts, eBooks, product descriptions, testimonials, etc)
  • Online products or tools (SaaS, calculators, interactive content, etc)
  • Reviews
  • Social media pages

Strategies for Digital Marketing

The list of digital marketing strategies is also constantly evolving, but here are some of the most common strategies used by businesses:

  • Pay-Per-Click (PPC) Marketing

Pay-per-click (PPC) advertising is a broad term that encompasses any type of digital marketing in which you pay for each user who clicks on an ad. For example, Google AdWords is a type of PPC advertising known as "paid search advertising" (which we'll discuss in a moment). Facebook Ads are a type of PPC advertising known as "paid social media advertising" (again, more on that later). 

  • Paid Search Advertising

You can run text ads on Google, Bing, and Yahoo's Search Engine Results Pages (SERPs). Paid search advertising is one of the most effective ways to reach out to potential customers who are actively looking for a product or service similar to yours.

  • Search Engine Optimization (SEO)

If you don't want to pay to appear in the SERPs, you can try to rank pages or blog posts on your site organically using search engine optimization (SEO). You do not have to pay for every click, but getting a page to rank usually takes a significant amount of time and effort.

  • Paid Social Media Adverts

Most social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat, will let you run ads on their platforms. Paid social media advertising is excellent for raising awareness among audiences who may be unaware that your company, product or service exists.

  • Social Media Marketing

Social media marketing, like SEO, is a free, organic way to market your business on social media platforms such as Facebook or Twitter. And, like SEO, organically marketing your business on social media takes a lot more time and effort, but it can yield much better results in the long run.

  • Content Marketing

Another broad digital marketing term is content marketing. Any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, and so on) to build brand awareness or drive clicks, leads, or sales is referred to as content marketing.

  • Marketing Through Affiliates

Affiliate marketing entails paying someone else (either an individual or a company) to promote your products and services on their website.

  • Email Marketing

Email marketing is the oldest and most effective form of online marketing. Most digital marketers use email marketing to promote events, advertise special deals, and highlight content (often as part of content marketing).

There are numerous ways to market your company online, which is why many companies either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team and marketing automation software to meet their marketing needs.

 

 

 

  Apr 14, 2021       by Adekunle Oludele       156 Views

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© Copyright The Watchtower 2010 - .

© Copyright The Watchtower 2010 - .