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What is a digital marketing strategy?

A digital marketing strategy is a set of actions that use online marketing channels to achieve a variety of objectives. Owned, paid, and earned media can all be included in a channel. A digital marketing action plan enables you to successfully build and launch your online marketing strategy.

An effective marketing strategy will assist you in making the best decisions for your company's success. A strategy process model provides a framework that outlines a logical sequence to ensure that all key activities of strategy development and implementation are included.

Whether you are a new business or revamping your digital marketing strategy, deciding where to focus your efforts and, more importantly, your budget can be difficult. Is there such a thing as a "perfect," a one-size-fits-all marketing strategy that will work for everyone? The answer, as you may have guessed, is no. Rather, an integrated approach that employs a variety of strategies at various stages of the buying cycle is the best option.

Here's a rundown of the most effective digital marketing strategies and when they're most effective.

  • Search Engine Marketing (SEO & PPC)

SEM (search engine marketing) is the practice of increasing traffic to your website through site optimization and paid online advertisements. These tools enable you to stay at the top of search engine results from pages by bidding on keywords related to your business or incorporating them into your page content to improve your rankings and relevancy. SEO and PPC are always effective marketing strategies. Search engines distribute 96 percent of informational/educational content and are typically anyone's first step during the research stage of selecting a good or service.

  • Content Marketing

Content marketing is closely related to SEO practices in that it should aim to provide your users with information that will eventually guide them through the purchasing process. This allows you to build familiarity and trust with potential customers. Blogs, eBooks, case studies, infographics, and other types of content can be created for your marketing efforts.

By attracting prospects, content marketing can be an extremely effective tool at the beginning of the funnel. It allows your brand and business to become relevant to the consumer while they are looking for solutions to a problem and aids in the creation of credibility.

  • Email Marketing

The email has truly stood the test of time and will most likely continue to be the preferred method of communication among professionals. This means it's a good place to reach out to prospects in a more professional setting and create personalized messages tailored to specific interactions and purchasing behavior.

Email marketing is an excellent tool for segmenting your audience based on their behavior. You can, for example, create lead lists based on those who sign up for more information about your product or service. You can also retarget previous buyers to remind them when new shipments of their favorite products arrive, or to make suggestions for what else they might like.

  • Social Media Marketing

Social media marketing is an excellent way to broaden your audience at a lower cost than other forms of marketing. You can create organic posts for a business page, as well as sponsored ads and content, much like a search engine, to reach beyond your current followers. When it comes to remarketing, social media is an excellent tool for displaying new content/services/products to previous website visitors.

Social media assists users in discovering new content and can thus be a useful tool when attempting to expand your audience by promoting and linking to content from your site. If you have a large number of social followers, you can use social media to engage with potential and current customers, thereby humanizing and establishing your brand's voice.

  • Examine your existing online marketing strategies

You must audit your digital marketing strategy process if you want to improve it. It is critical to understand how your campaign works in order to improve it.

To achieve exponential growth, your strategy must be comprehensive. Every aspect of digital marketing is interconnected. For example, if you're writing a blog, a single article could have a ton of SEO value to boost your ranking; inspire a fantastic email marketing campaign; become an ideal place to drive your paid ads, and present an ideal opportunity to house premium content that pushes prospective buyers toward the decision-making stage of their journey.

 

  Apr 14, 2021       by Adekunle Oludele       168 Views

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© Copyright The Watchtower 2010 - .

© Copyright The Watchtower 2010 - .