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Ecommerce Website Development Company in Dubai

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Ecommerce Website Development Company in Dubai

The majority of business owners, retailers, entrepreneurs, and most commercial enterprises invest in developing an Ecommerce website in order to turn the competitive advantages of online shopping into a consistent revenue source through a professional Ecommerce online store. If you already have a physical store, you should think about opening an online store as well, as it is a great way to supplement your income. Having e-commerce solutions for your company is also a smart and cost-effective way to reach out to a global audience.

Consumers can discover, compare, and purchase desired products or services online in minutes with a few clicks using their smartphones, tablets, and PCs, making the decision to invest time, effort, and money in the Ecommerce website development process a rational decision for increasing your business growth with more sales and higher conversion rates.

In addition to the convenience of online shopping, Ecommerce websites provide a number of other competitive advantages, including but not limited to:

  • Targeting different local and international markets to expand your business's reach
  • Increasing sales volume and attracting more potential clients with a professional online Ecommerce store that is available 24 hours a day, 7 days a week
  • Lowering the operational and marketing costs of running and promoting a physical store
  • Consumer behaviour (your Ecommerce website visitors' interests) is tracked and analysed to help you customize your products and marketing campaigns.
  • Using remarketing campaigns to increase up selling and cross-selling opportunities

There are endless business opportunities generated daily once you have a professional online store customized to suit your business needs and goals, which is one of the many advantages of Ecommerce website development.

The following are the most common types of ecommerce websites:

  • B2C Online Stores: The most common type of Ecommerce business with an Ecommerce website dedicated to displaying and promoting products to final consumers such as clothing and tech products such as smartphones and computers, as well as furniture.
  • B2B Ecommerce Platforms: Companies create online Ecommerce Platforms to promote their products and services to other companies, expanding their reach and targeting international markets.
  • C2C Ecommerce Stores: Third-party stores such as eBay, Amazon, Alibaba allow regular people and businesses to promote and sell their products to end users online.

Steps to Creating an Ecommerce Website

The next step is to begin the Ecommerce website development process after determining the appropriate type "model" of an Ecommerce website for your business, whether it's a dedicated online store to promote your products or a marketplace for individuals and retailers to promote their products.

  1. Selecting the Most Appropriate Ecommerce Solutions - The first step in the Ecommerce website development process is to select the best Ecommerce solutions for converting the website into a fully functional online store with all of the required and desired features seamlessly integrated. The following are the main Ecommerce solutions that should be carefully considered before beginning the Ecommerce website design phase:

- CMS Ecommerce platform (ex: WooCommerce – Magento – Drupal) that is appropriate for your Ecommerce business in terms of product nature and desired integrated features

- Ecommerce website hosting plan that is appropriate in terms of price, performance, and expected volume of visitors to your online store

- The most appropriate theme "template" for your Ecommerce platform in terms of the appearance of the home page and the level of mobile friendliness

- Provide your potential customers with easy-to-use online payment options.

- Custom features and extensions (for example, accounting extensions) are available to give you complete control over your Ecommerce platform.

All Ecommerce websites are expected to perform flawlessly for website visitors who are “potential buyers,” which can be ensured by selecting the best Ecommerce solutions that are appropriate for the nature, needs, and desired goals of the online store.

  1. Designing a user-friendly Ecommerce website

Once you've decided which Ecommerce solutions are best for your Ecommerce online store, the next step in your Ecommerce website development is to create a professional, user-friendly Ecommerce website design in order to take significant steps toward owning a successful Ecommerce business. When you keep the user experience in mind to ease the website navigation experience, your Ecommerce website design will create a competitive advantage for your online store.

- Creating a responsive mobile-friendly Ecommerce website design with scalable content, images, elements, and buttons for “mobile / tablet / desktop” users on all devices.

- Creating a branded web design for all of your e-commerce website pages with distinct branding elements (for example, official logo / color scheme)

- Simplifying your e-commerce website design by removing extraneous elements

- To make it easier to access product categories and subcategories, use a drop-down categorized navigation menu.

- Using high-quality images and 360° panoramic images and videos to show your products in use (for example, clothing).

- For each product description, use brief, succinct copy.

- Reducing user distraction by avoiding the display of popups

  1. Providing the most enjoyable online shopping experience possible

To avoid losing potential and current buyers to competitors, Ecommerce businesses must provide the best online shopping experience possible. The following steps can be taken to provide the best online shopping experience through your Ecommerce website:

  • Increasing the loading speed of online store pages to "no more than 4 seconds"
  • Product categorization that works “main categories – subcategories – tags”
  • Using advanced search and product filtering features
  • Displaying all product details (stock status – shipping cost and duration – professional product photos – customer reviews & testimonials – related products)
  • Utilizing a "Thank You" page to confirm completed purchases
  • Providing a variety of efficient customer support options “for example, live chat / email” and easily accessible contact information
  • Declaring a clear return and exchange policy for products in conjunction with a FAQ page
  • Icons for official social media accounts are displayed to provide more communication options.
  • Developing an easy-to-use registration process and supporting guest checkouts
  • Several convenient and secure online payment options are integrated.
  • SSL certificate encryption protects visitors' personal information and financial transactions.
  • Supporting multiple languages and ensuring compatibility with various browsers
  1. Putting your Ecommerce Platform through its paces and launching it

The following stage of your Ecommerce website development journey is testing all components and features to ensure the launch of an efficient professional online store, which includes:

  • The navigation experience (browser compatibility – mobile navigation – support options)
  • The online purchase checkout process (ease of use – integration of online payment options)
  • The level of security of databases and financial transactions
  • The tracking code and discount coupon functionality             
  • The level of integration of custom extensions and features added

Once you're happy with everything about your Ecommerce website, you can begin the launching phase, which will make your online store available and accessible for potential buyers to discover and buy available products.

  1. Increasing the Visibility of Your Online Ecommerce Store

With the exception of future updates to your Ecommerce website structure and features, the Ecommerce website development process will conclude after the launch of your online store, and another phase will begin, which is the online Ecommerce store marketing process.

Integrated digital marketing solutions are the most cost-effective option for promoting your online store and increasing sales and revenues.

  • Creating a customized Ecommerce SEO strategy to generate more free profitable traffic from search engines of potential buyers
  • Paid search engine ads to attract more motivated buyers while staying within your budget.
  • Social media marketing campaigns on appropriate channels to raise awareness and traffic to your ecommerce website
  • Email newsletters and promotional sequenced campaigns to promote related and new products relevant to the interests of targeted users
  • Providing loyal customers with sales discounts and coupons

To deliver consistent profits from your Ecommerce business, you must first create a professional Ecommerce website and then launch integrated customized marketing campaigns.

  1. Evaluating the performance of your ecommerce business

Owning an ongoing Ecommerce business will necessitate periodic evaluation of your Ecommerce website performance in order to determine the strengths and weaknesses of your online store in order to generate a consistent high return on your investment.

Using tracking codes, accurate traffic reports, and behaviour analysis, you will be able to efficiently evaluate the performance of your Ecommerce website using appropriate metrics such as:

- Monthly traffic volume and percentage of each source (search engines – social channels – referral websites – paid ads – returning visitors)

- Conversion rate (purchases completed / traffic volume)

- Every product's sales volume

- The sales volume of each product category

- Order value on average

- Return on Advertising Investment (ROAS)

- Average session duration and time spent on each page Bounce rate

- Rate of shopping cart abandonment

The metrics mentioned above will assist in providing a clear picture of your Ecommerce business performance and which areas require improvement to ensure a successful Ecommerce website.

The process of developing a successful professional Ecommerce website begins with defining your business needs and desired goals for your online store, followed by collaboration with an experienced Ecommerce solutions provider to develop, launch, and promote a flawless online store that generates endless business opportunities and the highest return on your investment. The development of an e-commerce site requires time and research, but the end result will be rewarding.

  Apr 05, 2021       by Adekunle Oludele       455 Views

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© Copyright The Watchtower 2010 - .