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Ads Manager
is the place to start if you want to run ads on Facebook, Instagram, Messenger,
or Audience Network. It's a one-stop shop for creating ads, scheduling when and
where they'll run, and tracking how well your campaigns are performing. Ads
Manager is a powerful ad management tool, but it is intended for advertisers of
all levels of experience. At first glance, Facebook Ads Manager may appear
intimidating. But don't fret, once you get beneath the surface, Ads Manager is
an incredible tool that provides everything you need to optimize your ads and
deliver successful campaigns.
You can
choose campaign parameters such as your objective and audience in Ads Manager.
You can also manage creative work by uploading ad creative, writing ad copy,
and reviewing how your ads appear on different devices.
If you want,
you can use Ads Manager to:
Ads can be created or monitored from
any location
With the Ads
Manager app for iOS and Android, you can keep an eye on your campaign while on
the go while still having access to the majority of Ads Manager's features.
You'll be able to create and edit ads, track their performance, and manage ad
budgets and schedules from wherever you are. Push notifications keep you
informed while you're on the go.
Here's how to make a Facebook
advertisement
Once you've
determined which marketing goal is best for you, create your first ad by
following the steps outlined below.
Objectives
Choose the
demographics, interests, and behaviours that best represent your audience based
on what you know about the people you want to reach – such as age, location,
and other details.
Placements
are the locations where your advertisements can be displayed. Your ads may
appear on Facebook, Instagram, Messenger, and Audience Network depending on the
objective you select when creating your campaign. Ads Manager categorizes
placements based on how people interact with your ads across platforms. People
have similar reactions to your Stories ads on Facebook, Instagram, and
Messenger, for example.
Enter your
daily or lifetime budget as well as the time frame for which you want your ads
to run. These constraints ensure that you will never spend more than you are
comfortable with. You decide on a budget and submit a bid. We will never go
over your budget.
Choose from
several different ad formats that are optimized for every device and connection
speed. You can display a single image or video in your ad, or you can use a
larger, multi-image format.
When you
submit your ad, it is auctioned off on Facebook, which helps it reach the right
people. When the opportunity to show an ad to someone arises, an auction is
held to determine which ad should be shown to that person. Every day, billions
of auctions take place across the Facebook family of apps.
When your ad
is running, you can use Ads Manager to track performance and make changes to
your campaign. Check to see if one version of your ad is performing better than
another, or if your ad is being delivered efficiently, and make any necessary
changes.
Expanding
your reach does not imply losing control. Brand controls are simple to use and
allow you to specify where and how your ads appear. With insights from Facebook
IQ, you can investigate the differences in how people use Facebook and
Instagram – and find the best marketing strategy for each feed.
Apr 06, 2021 by Adekunle Oludele 418 Views
© Copyright The Watchtower 2010 - .
© Copyright The Watchtower 2010 - .