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Google Ad Manager is an ad management platform designed for large publishers with a high volume of direct sales. Ad Manager Offer’s granular controls and works with a variety of ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.
If you require the following services, Ad Manager is the right place to be
Most publishers manage all of their advertising through a single Ad Manager network. Your Ad Manager network is where you define your ad inventory, as well as create, manage, and report on advertising campaigns.
Ad Manager's customizable reports show you which ads were served to which inventory, how much revenue you're likely to earn, and much more.
Everyone who has a website has probably thought about Google and how to improve their visibility in the search engine. While SEO receives a great deal of attention (and rightly so), it is not the only game in town. Google advertising is the quickest way to get your website to the top of the SERP.
If your website isn't getting as much traffic as you'd like and you want a relatively quick and easy solution (and are willing to pay for it), Google advertising is a good option to consider.
Any company with an advertising budget has a plethora of tactics and channels to choose from. Google Ads has a few distinct advantages that set it apart from some of your other options.
SEO is an important way to increase the visibility of your website and attract more visitors, but it is time-consuming. Most businesses can expect to put in months – if not years – of continuous effort before seeing significant progress. Not every business can afford to wait that long for results. If you want to start gaining traction and getting people to your website faster, Google advertising can help you get the visibility and results you want from SEO faster and with less effort. And, with Google Ads, your ads usually appear above the natural results and can sometimes include images, making them that much more visible and likely to earn a click.
Every day, Google receives over 3.5 billion searches. Google advertising gives you access to one of the largest audiences available anywhere. However, the Google Ads platform goes even further. You can buy ads for Google's other properties, including the extremely popular Gmail and YouTube, as well as for all 2 million websites and 650,000 apps in the Google Display network, in addition to the search engine results page itself. All of this adds up to Google Ads reaching more than 90% of all internet users globally. That is a greater reach than you will get from almost any other advertising channel.
It's nice to be able to reach a large number of people, but it's even more important to figure out how to reach the right people. Google Ads provides two main types of targeting, both of which are critical for getting your website in front of the people who are most likely to click to visit and buy your products:
1. Keyword targeting – The best visitors and leads will be those who find your website while searching for what you sell. You have a direct way to reach those people and direct them to your website with Google Ads. Choosing the right keywords to target is one of the most important aspects of getting good results from Google advertising because it is the best way to ensure your ads are always relevant to the people who see them.
2. Demographic targeting – Google collects a lot of information about user behaviour and demographics. When you advertise with Google, you can use that data to get your ads in front of the people who are most likely to be in your target audience.
Advertising is often useful for raising brand awareness, but your goal is usually to get people to interact with your brand rather than just make them aware of it. A visit to your website is far more valuable than someone passing by an ad. Google Ads' primary payment model is pay-per-click (PPC), which means you don't pay anything just to have your ad appear – you only pay when someone clicks on it. You are not paying for exposure; rather, you are paying for actual visitors.
Google Ads offers useful analytics that provide a detailed view of what works and what doesn't in your PPC campaigns, allowing you to continuously improve your ads and the results they achieve over time. The longer you run Google Ads campaigns, the more data you will have on what your target audience responds to. You can expect a higher ROI if you constantly update your campaigns as you learn.
Google Ads offers remarketing, which allows you to serve relevant ads to previous visitors, increasing their likelihood of returning and engaging with your brand again (and hopefully buy). You can even use data from what a visitor did on your website to further tailor remarketing ads by emphasizing a product they viewed or content related to the pages they visited.
You don't have an endless budget. When you invest in a paid marketing channel such as Google Ads, you must be confident that you can stay within the constraints of your budget. Fortunately, Google Ads has no minimum spend, so even small businesses with limited budgets can use it. Furthermore, the platform makes it simple to set your daily maximum budget. Once you've exceeded it, Google will simply stop showing your ads, ensuring that you never spend more than you intended.
The additional boost from investing in Google Ads can help your other marketing efforts go further and get you more visibility and traffic faster.
Apr 10, 2021 by Adekunle Oludele 212 Views
© Copyright The Watchtower 2010 - .
© Copyright The Watchtower 2010 - .