Most of us
are accustomed to searching the internet. Every day, we consult a plethora of
websites to find information, but do we ever stop to consider what a website is
and how it actually works?
A website is
a collection of interconnected web pages, usually including a homepage that is
prepared and maintained as a collection of information by a person, group, or
organization that traces back to a common Uniform Resource Locator (URL)
hosting provider, or an Internet service provider runs (hosts) a website on a
Web server (ISP). Web hosting and Web server are two terms that can be used
interchangeably. A "portal" is a website that covers a specific topic
or industry, whereas "search engines" index all of the content on the
Internet. User-generated content is found on "social networking
sites," "blogs," and "wikis." A password-protected
website for subscribers or business partners is referred to as a "extranet."
All of the above-mentioned websites are available to the general public via the
What is the purpose of a website?
purpose varies depending on the needs of the website owner. It could have many
different website goals and objectives in mind, or it could have one single
purpose and one single purpose only.
over the most common uses for various types of websites
- Websites with
Useful / Informative Information - An information-centric website's goal is to convey
specific, useful information to a specific user/audience so that the
reader learns something new or better understands a topic. These websites
are focused on more actionable information and may include "how
to's," tips and tricks, fix and repair, guidance, support information,
directions, instructions, and so on.
- Websites for
These websites provide visitors with entertaining information. Online
magazines, gossip websites, celebrity news, sports coverage, movies, the
arts, comedic websites, and so on. These websites are intended to be
user-friendly and frequently updated to keep users returning for more
information. They can be made more engaging by including dynamic content
like videos, podcasts, slideshows, and so on.
- Websites for
E-Commerce - E-commerce
websites exist to sell products to customers. The most successful websites
are meticulously optimized to achieve a high percentage of sales. To be
successful, e-commerce websites must incorporate all of the most recent
online closings and up sell techniques that have been proven to increase
the likelihood that a visitor will purchase. Many factors contribute to
the success of an e-commerce website, including removing friction during
the purchasing process, making the checkout smooth and easy, making the website
fast and appealing, up selling users on related products, motivate buyers,
reducing cart abandonment, nurturing past buyers to buy again, remarketing
to past visitors who haven't yet purchased, and so on.
- Websites for
Service-Based Businesses - The goal of a service-based business website is to
persuade website visitors to become customers of the service provider.
This is accomplished by positioning the company in the target market as a
dependable, trustworthy, and experienced service provider. Before making
any phone calls, visitors will pre-screen potential service providers by
reviewing their websites. During this time, they are looking for the best
company to meet their specific requirements. They want to know how
knowledgeable the company is, how good the work will be, whether the
provider has a good reputation, and how long the company has been in
business. Visitors can be assisted by providing them with information and
articles demonstrating your knowledge, as well as a visual portfolio of
your work, videos, customer testimonials, and so on.
- Blogs - A blog's purpose is to provide
a regularly updated website or web page written in an informal or
conversational style, typically run by an individual or small group. Blogs
can be created quickly and easily online using a variety of free services
such as wordpress.com. There are a plethora of personal and professional
blogs available that are both entertaining to read and provide a very
personal insight into a person's life. Blogs can be used for entertainment,
as an online journal, or by businesses to keep their customers up to date
on what is going on. A blog's distinguishing feature is that it is very
simple for an untrained person to maintain with little to no technical
- Social Media
Websites - The
goal of social media websites is to make it as simple as possible to share
and connect with friends, family, co-workers, acquaintances, and even
strangers. Social media websites make it quick and easy to build a network
of connections to stay in touch, share daily experiences, photos,
interests, preferences, and so on. Social networking sites can be used for
both personal and commercial reasons. Businesses use social media to form
direct connections with their customers, allowing them to receive feedback
on their products and services and learn more about what their customers
truly need and want.
there are numerous reasons to create a website. A website can be a great idea
if you want to generate more leads for your local business online, sell
products in an e-commerce store, or build an online presence for yourself.
Apr 04, 2021
by Adekunle Oludele