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Most of us are accustomed to searching the internet. Every day, we consult a plethora of websites to find information, but do we ever stop to consider what a website is and how it actually works?

A website is a collection of interconnected web pages, usually including a homepage that is prepared and maintained as a collection of information by a person, group, or organization that traces back to a common Uniform Resource Locator (URL)

A Web hosting provider, or an Internet service provider runs (hosts) a website on a Web server (ISP). Web hosting and Web server are two terms that can be used interchangeably. A "portal" is a website that covers a specific topic or industry, whereas "search engines" index all of the content on the Internet. User-generated content is found on "social networking sites," "blogs," and "wikis." A password-protected website for subscribers or business partners is referred to as a "extranet." All of the above-mentioned websites are available to the general public via the Internet.

What is the purpose of a website?

A website's purpose varies depending on the needs of the website owner. It could have many different website goals and objectives in mind, or it could have one single purpose and one single purpose only.

Let's go over the most common uses for various types of websites

  • Websites with Useful / Informative Information - An information-centric website's goal is to convey specific, useful information to a specific user/audience so that the reader learns something new or better understands a topic. These websites are focused on more actionable information and may include "how to's," tips and tricks, fix and repair, guidance, support information, directions, instructions, and so on.
  • Websites for Entertainment - These websites provide visitors with entertaining information. Online magazines, gossip websites, celebrity news, sports coverage, movies, the arts, comedic websites, and so on. These websites are intended to be user-friendly and frequently updated to keep users returning for more information. They can be made more engaging by including dynamic content like videos, podcasts, slideshows, and so on.
  • Websites for E-Commerce - E-commerce websites exist to sell products to customers. The most successful websites are meticulously optimized to achieve a high percentage of sales. To be successful, e-commerce websites must incorporate all of the most recent online closings and up sell techniques that have been proven to increase the likelihood that a visitor will purchase. Many factors contribute to the success of an e-commerce website, including removing friction during the purchasing process, making the checkout smooth and easy, making the website fast and appealing, up selling users on related products, motivate buyers, reducing cart abandonment, nurturing past buyers to buy again, remarketing to past visitors who haven't yet purchased, and so on.
  • Websites for Service-Based Businesses - The goal of a service-based business website is to persuade website visitors to become customers of the service provider. This is accomplished by positioning the company in the target market as a dependable, trustworthy, and experienced service provider. Before making any phone calls, visitors will pre-screen potential service providers by reviewing their websites. During this time, they are looking for the best company to meet their specific requirements. They want to know how knowledgeable the company is, how good the work will be, whether the provider has a good reputation, and how long the company has been in business. Visitors can be assisted by providing them with information and articles demonstrating your knowledge, as well as a visual portfolio of your work, videos, customer testimonials, and so on.
  • Blogs - A blog's purpose is to provide a regularly updated website or web page written in an informal or conversational style, typically run by an individual or small group. Blogs can be created quickly and easily online using a variety of free services such as wordpress.com. There are a plethora of personal and professional blogs available that are both entertaining to read and provide a very personal insight into a person's life. Blogs can be used for entertainment, as an online journal, or by businesses to keep their customers up to date on what is going on. A blog's distinguishing feature is that it is very simple for an untrained person to maintain with little to no technical knowledge.
  • Social Media Websites - The goal of social media websites is to make it as simple as possible to share and connect with friends, family, co-workers, acquaintances, and even strangers. Social media websites make it quick and easy to build a network of connections to stay in touch, share daily experiences, photos, interests, preferences, and so on. Social networking sites can be used for both personal and commercial reasons. Businesses use social media to form direct connections with their customers, allowing them to receive feedback on their products and services and learn more about what their customers truly need and want.

Overall, there are numerous reasons to create a website. A website can be a great idea if you want to generate more leads for your local business online, sell products in an e-commerce store, or build an online presence for yourself.

  Apr 04, 2021       by Adekunle Oludele       149 Views

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© Copyright The Watchtower 2010 - .