Pay Per Click marketing & Advertising Services Services in UAE
Do you want immediate Return on Investment online for your business?
When we talk about cost per click, it is no doubt an effective method to generate quick results for your business online. But positive results are only achievable when managed properly or issues such as the following arise –
- Not getting genuine leads
- Minimal conversions from the leads.
- Irrelevant clicks on your website OR low purchase rate on the website.
As a website & business owner, using AdWords paid marketing alone won’t get you the desired goals. More often than not, a lot of time and money is wasted in the hopes of getting business through Pay Per Click.
Well, there is no reason to worry anymore! We have you covered.
We are here to serve you and get the best possible results from Cost Per Click Marketing in accordance with your desired business goals.
Wondering how we execute Paid Media Marketing? Read on to know more!
Create & Manage the Campaigns
Designing an effective campaign is KEY to success & we have a team of experts who can curate and execute campaigns in such a way that your brand reaches the next level!
Deep Keywords Research
We search for terms & phrases that are relevant to your business according to the Products & Services. This not only generates genuine traffic but leads to conversions as well.
Ad Copy Creation
Creating “Call to Action” ad copy that helps our ads to appear for relevant searches on Google network which increases the Click Rate on impressions and creates an impact.
Landing Page Optimization
Optimizing the landing page according to Keyword & Ad relevancy is a phenomenon that encourages the visitors to take your desired actions towards your business.
There are various tactics to effectively decrease the budget & increase the output in the form of sales. We keep a keen eye on the performing & non-performing indicators and make Budget Optimization happen.
Monitoring & Reporting
We carefully monitor your campaigns on a regular basis for getting the best results & modify them accordingly. We also update you in a timely manner with campaign reports, backed by proper reasoning.
Our PPC Marketing Services we Offer
Banner Advertising for Branding & Awareness.
One of the best techniques to re-acquire the Audience that has previously visited your website.
Planning budget and strategies for Leads, Conversions, Downloads, Views, Acquisitions etc. according to the target.
Increasing return on investment for better acquisition and to maintain the relationship between us and you.
Start your journey with us now
Most small-and-medium enterprises do not have the same budget for advertising such as Television Commercials, Ads in leading newspapers, and hoardings at prime locations. However, to stay afloat, the small- and mid-tier companies cannot overlook the importance of online advertising.
Moreover, the marketing principles have taken a paradigm shift when it comes to advertising in the current times, where digital media marketing is a prominent force. If companies in this advanced digital age do not use web marketing, they will be left out in the long run.
Right from dentists, doctor, institutions offering online degree programs, cable internet providers, appliances chain, car/bike manufacturing companies, repair and cleaning services, to small boutiques and brick and mortar stores, the scope is limitless and as time goes by, it will encompass other verticals too. All companies do not have a solid digital presence on the web and if they fail to leverage the benefits of internet marketing, they are doing so at their own peril.
Google is a one-stop hub for information on the web. It is the most preferred search engine to find the most relevant content pertaining to your query or key phrases since a long time. Adwords is the leading money-spinner for Google as advertising campaigners bid on keywords to place their ad in the SERPs. It is more like an auction system where Google grants higher ad placements to advertisers with systematic and precise top-notch campaigns; relevance is a key factor apart from the budget allocated to the campaign for Adwords.
You can allocate as much as you want to in the Google Adwords campaign. It all depends on your overall marketing budget; while you can spend even a few hundred ($) usually, the lowest Adwords facility is available for as low as $50. However, mostly you need to invest a little more at times for a healthy, profitable campaign. But what you can do is create some campaigns by test-trials, and then you can arrive at an approximate amount to be invested, depending on the ROI for that strategy.
Cost-per-click (CPC) a.k.a. Pay-per-Click (PPC) is a model of internet advertising where you pay only when your ad is clicked. Unlike traditional or other forms of digital marketing, you just don’t pay to display your advertisement in the ad space.
It’s much more reasonable when compared to other forms of digital marketing and highly customizable.The major players in PPC are Google Ads, andBing Ads.
While knowing a figure is certainly reassuring, you can’t pin-point the exact cost due to the various factors involved. Factors that can add to the costs include:
- The budget you set for your campaigns.
- Keywords you want to bid on.
- When you would like to run your ads.
- Level of competition and how aggressive it is.
Start out with a test budget before deciding the final budget. It will differ from business to business, but should be sufficient enough to get you traffic and at the same time will help you measure the performance.
A lot rides on the keywords you want to bid on and the suggested bids. So, start with keyword research and use the forecasting tool to assess what you need to spend and what budget to assign your campaign.
Setting up a campaign on Google Ads is quick and can be done within a couple of hours. How soon do you want to run the ads, is a different story entirely.
Search campaigns for example are quick to setup and can be ready in a few hours. A shopping campaign on the other hand could take days or weeks. That’s because of the many features you have to setup and the lengthy review process.
We all know how tough it is get your site on the first page of the search engines. With PPC ads, your website not only gets “front and center attention,” but it is also displayed to customers who are looking specifically for your product or service. Plus, CPC ads can be more affordable for small businesses compared to other types of advertising.
Along with CPC, definitely. But should you do it instead of CPC, no. The logic behind that is CPC results are instant, whereas SEO traffic can takes months and even that is not guaranteed.
Many businesses opt out ofCPC because of the costs. PPC is perceived costly because there’s always a charge, whereas SEO is seen as cheap because there’s is no charge. You try and promote your business organically.
But done together, the combination of CPC with excellent SEO practices can do wonders for your business.
When running a search campaign on Google Ads, your ads will appear on Google and their search partner sites.
The exact position of your ad will depend on a number of factors:
- Your average bid.
- Competitors’ bids.
- Time of day.
- Location you’re targeting.
- Device it’s appearing on.
- Ad quality.
You need to consider the above factors. As you get well-versed with managing the campaigns, you’ll discover the best ad positions for your ads and adjust your bids accordingly.