Film District Dubai CPC Case Study

Film District
Impressions
201.24% increase
Click through rate
219.02% increase
Click cost
7.85% decrease
Leads
70% increase
Cost per conversion
56.16% decrease

About Client

Film District Dubai is a prominent video production house based in Dubai. They deal with various aspects of video production, photography and provide crews and equipment for hire as well.

Challenge

The main challenge was to acquire genuine leads and then turn those leads into conversions. The other challenge was the optimization of the budget and getting the optimum output of the resources being spent.

Solution

We accomplished this task using Cost per Click (CPC). CPC, always known for its quick results let us record a 201% increase in impressions. We also recorded a 219% jump in click-through rate and 70% increase in lead generation. All this while we optimized the budget and brought down click cost and cost per conversion by nearly 8% and 56% respectively.

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