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Impact of Qatar 2022 in the UAE, and How Dubai can Leverage on it

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Impact of Qatar 2022 in the UAE, and How Dubai can Leverage on it

With Qatar’s tournament now just a few months away, one can be certain that young men all over the country are preparing with great intensity in hopes of making what could potentially be their country’s first-ever appearance in a World Cup.

Neighbouring nations such as Kuwait, Bahrain, UAE, and other Middle Eastern representatives like Iraq and Jordan, which have made strides toward improvement in recent years, might also be motivated to take advantage of sport’s most popular tournament being played almost in their backyards. Of this lot, the Emirati of Dubai, perhaps, stands to make the most of the world’s most exciting and unifying fiesta: The Fifa World Cup tournament.

As a global event that occurs once every four years, the Fifa World Cup usually marks the highlight of a footballer’s career. For to play at the senior world cup in the nation’s national colours is usually a thing of great pride for most footballers; as their selection to their respective national teams not only mean that they were the best of the crop of players from their respective countries; but also amongst the best of all that would be representing their respective nations at the Mundial. Hence, it is the dream of every player to be good enough to be called to their national teams.

In the same vein, qualifying for the tournament is usually considered a sporting achievement for most football-crazy countries around the world. With the easiest route to the finals being as automatic qualifiers as either Host country or World Cup defending champions. You can imagine, therefore, how excited the Qatari people must be as the host nation. For them, this is not only an opportunity for them to participate in one of the world’s most-watched global sporting event; it also presents them with the unique opportunity to show to the world, that Qatar and the Qatari people are capable of hosting a tournament of the magnitude of the Fifa men’s senior world cup.

As a global event, Qatar 2022 will challenge the host nation’s physical, social, cultural, and technological preparedness to host a tournament of its magnitude in one of the harshest environments in the world. Qatar 2022 itself presents some unique firsts. This will be the first World Cup ever to be held in the Arab world and the first in a Muslim-majority country. It will also be the first time that the tournament will be shifted from its traditional period of June – July to November – December.

As neighbours to the host nation, how does the UAE, specifically, Dubai, benefit from Qatar 2022?

The dispute and blockade between Qatar and its Gulf Cooperation Council (GCC) neighbours in June 2017 have finally come to an end, bringing to close a septic four-year chapter in Gulf relations, which undoubtedly contained business and economic costs as well as serious political and social ones.

The embargo had a serious negative impact on Qatar’s economy primarily, but similarly had indirect consequences across the Gulf, and these were ultimately in part responsible for the decision to bring the dispute to a close.

The change of guard at the White House with Donald Trump’s administration giving way to Joe Biden’s administration may as well have played a part in making 2021 an optimal and symbolic moment to end hostilities. Additionally, the paucity of time to the 2022 FIFA World Cup was most likely another element that motivated the rapprochement, with the need to finish preparations and, most importantly, sell tickets.

Thus, a rapprochement could not have come at a more necessary time from the GCC’s macroeconomic perspective, with intra-GCC trade likely to receive a boost and services like travel, tourism, and logistics all set to benefit. Jobs will probably be created across various sectors, especially as businesses eye the opportunities related to the 2022 World Cup and with UAE firms likely to be at the center of much of this.

Nowhere do the UAE’s and Qatar’s interests coincide more than in the delivery and success of the two major trophy events due to be hosted in the two countries in the next two years. Both Dubai’s Expo 2021 and Qatar’s FIFA World Cup 2022 is set to be major winners from the deal, as more visitors will be welcomed and entertained. Both countries are also expected to see indirect spin-off benefits from the success of the other.

With these benefits insight, especially in the tourism and travel aspects; Dubai will certainly be one of the busiest hubs of economic activities in the next 12-20 months or more. Consequently, Dubai authorities and Dubai located organizations and businesses can leverage the opportunities that are certain to abound by engaging organizations like The Watchtower, the #1 SEO Company to improve their visibility within the UAE economic space through website designing and redesigning, online traffic capturing, amongst many other of their unique services.

Yes, Qatar may be hosting the world to a Fifa World Cup; Dubai might as well prepare to host the world to some profitable business and travel experience.

  Apr 15, 2021     by Eguaogie Eghosa     210 Views     0

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© Copyright The Watchtower 2010 - .

© Copyright The Watchtower 2010 - .